• Kre8 Media Inc.

Kre8 Media Inc., a Winter Park-based advertising agency will double in size after landing a $20 million ad campaign with a global bath manufacturer. Kre8 Media Inc. is working with Premier Care in Bathing, an assisted bathing manufacturer based in Daytona Beach that specializes in safety showers, disabled and medical bathtubs.

Premier Care in Bathing decided to switch to a local direct-response advertising firm after not seeing the results it wanted from its former Seattle ad firm, said Eric Kozak, the firm’s director of marketing for North America.

Kre8 Media will work to increase the amount of leads in sales for the bath company by breaking into the Hispanic and French markets in both the U.S. and Canada, said Cutler. That will include direct-response TV and print campaigns, he said.

The firm, which was launched in 2003, has 10 employees and will hire up to 10 more after the move. Kre8 Media plans to hire three new positions immediately: a media manager and media planner and a director of account services/direct response.


  • Lapiz

Lapiz, the U.S. Hispanic advertising agencie, announces the addition of Digital and Shopper Marketing practices to its advertising services. With the addition of new agency resources, including retail and digital subject matter experts, methodologies and processes, Lapiz can now expand its service with U.S. Hispanic consumers to help brands achieve their goals. Read more here.


  • T-Mobile

T-Mobile Kicks Off El Llamado del Futbol, a national campaign giving soccer fans a chance to win a trip to South Africa. The campaign will directly connect fanatics to promotional opportunities.

From March 3 through April 19, consumers will have the chance to enter to win an all-expense-paid trip for two to South Africa in June for a five-night, six-day experience. Soccer enthusiasts can enter the sweepstakes at http://www.tmobilefutbol.com.

Other campaign activities will follow the launch of the national sweepstakes including in-store promotions, retail events, and compelling handset offers with the launch of the T-Mobile-exclusive Nokia 5230 Nuron.


  • NBA

As part of the NBA's first fully-integrated Hispanic marketing campaign, éne bé a, the NBA announced the schedule of this season's Noche Latina (Latin Night) program, which celebrates the league's Hispanic heritage with special telecasts and in-arena festivities, including distinctive NBA team uniforms.

This year, Noche Latina celebrations will begin on March 3 and take place in Los Angeles, Miami, Phoenix, San Antonio, Dallas, Chicago, Houston, New York, and Orlando, and highlight the impact of the league's Hispanic players — including 18 players from six Latin American countries — while paying tribute to the more than 16 million Hispanic NBA fans across the country.

Noche Latina events will be supported with television and radio advertising on both English- and Spanish-language media across the country as well as on the league's Spanish-language Web site.


  • Fitzgerald+CO

Fitzgerald+CO announced it has landed five of the last five accounts it pitched during the past several months. The agency's new clients include: Dewalt, The Dow Chemical Company, Old Dominion Freight Line, Inc., RaceTrac(R), Saint Joseph's Hospital. Read the full article here.


  • Avocado

The Association of Avocado Producers and Exporting Packers of Michoacán, Mexico (APEAM) has announced the launch of the 2010 Avocados from Mexico marketing programme.

As of this month, Mexican avocados will be promoted in North America via a fully-integrated spring campaign, designed to further increase consumption and build market demand during the peak avocado consumption season that begins with March Madness and ends with the Cinco de Mayo (5 May) holiday.
The programme kicks off with new creative general market and Hispanic consumer radio, television and online advertising in the top avocado consumption markets of Dallas, Houston, San Antonio and Chicago. The intense broadcast efforts will air for a total of six weeks between 15 March and 2 May, and is expected to generate more than 300m target impressions. In addition, Avocados from Mexico will be outreaching to consumers through marketing, in-store promotions, print advertisements in popular publications nationwide and merchandising efforts.


  • SC Johnson

Racine-based S.C. Johnson & Son Inc., has launched a Spanish-language website in order to provide full ingredient information to its Spanish-speaking consumers in the U.S. The company has created a Spanish-language version of its ingredient website, www.WhatsInsideSCJohnson.com.

"Families want to know what's in the products they use in their homes," said chairman and chief executive officer Fisk Johnson. "By making that information accessible to Spanish-speaking consumers, too, we're helping even more families understand that they can trust our products and our company."


  • Yakult

Yakult U.S.A. Inc. has launched its first Spanish-language website http://spanish.yakultusa.com/ to reach Hispanic consumers in the U.S. The site includes valuable product information, a search function that identifies store locations in your area as well as a community calendar that lists free Yakult sampling opportunities. Since introducing Yakult to Hispanic retailers in 2005, Latin Americans who fondly remember the product from their home countries have continued to purchase Yakult for their families in the U.S. — and in very high numbers. Nearly half of Yakult's probiotic drink sales in the U.S. are attributed to Hispanic sales. In addition, Yakult is currently running a TV and radio media campaign in Spanish appealing to new and regular customers.


Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).



Portada Staff

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