A summary for, Media Sales Executives, Advertising Agencies and Corporate Marketers to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
- Dunkin’ Donuts
Dunkin’ Donuts launched a new integrated advertising and marketing campaign last week. The Spanish-language campaign run in select markets and includes television, radio, website, social media, in-store activities and PR. It introduces the brand’s first Spanish tagline, “América se mueve con Dunkin’ (America moves with Dunkin’).” The testimonial-style campaign reveals a sequence of Hispanic Dunkin’ Donuts fans unleashing their inner Dunkin’. “¿Qué estás tomando?” complements its General Market counterpart, Dunkin’ Donuts’ popular “What are you Drinkin’?” campaign, and will be integrated across Hispanic.
- The Connecticut Department of Public Health
The Connecticut Department of Public Health (DPH) is commissioning Cronin and Company, LLC and Bauza and Associates to execute a statewide tobacco use prevention campaign targeting youth and young adults. The campaign represents the continuation of the “Tobacco. It’s a Waste” campaign developed and launched by Cronin in 2010. Cronin partnered with Bauza on the first program and will continue this partnership on the new prevention campaign to ensure effective reach within the Hispanic market. The Hispanic campaign includes TV and online advertising, an aggressive grass roots initiative and social media.
Pampers, the Procter & Gamble diaper brand, announced the start of a campaign. focused on the belief that every baby is a little miracle and should be celebrated, supported and protected. To mark the campaign launch, dozens of Los Angeles Hispanic moms and babies joined Pampers and the urban artists known as Retna and El Mac for a celebratory event at MacArthur Park Primary Center in Los Angeles, a pre-school and kindergarten center with a 95 percent Hispanic student population. Pampers introduced the different campaign elements at the event, including the donation of a new school mural that will be developed over the next weeks by the two artists. With the "Every Little Miracle" campaign, Pampers is also introducing its Madrinas network – a group of Latinas who will assist new moms to do the best they can to support their baby's happy, healthy development. Through this new program, Pampers will offer moms the opportunity to opt-in to receive tips and information through a mobile messaging platform, and to join the Pampers Madrinas network at Facebook.com/PampersLatino. In addition, Pampers announced a national sweepstakes inviting Hispanic parents to share what makes their little one a "miracle." In mid-November, Pampers launched the campaign's Spanish-language TV ad spots. The brand also unveiled a mommy blog and video series on its new Facebook page. Now mothers can share useful parenting tips through an online community.
Burger King Corp. said that Carrols Restaurant Group Inc. is buying 278 of the fast-food chain’s company-owned restaurants for $15.8 million plus a stake in its company. Carrols is the largest Burger King franchisee in the U.S. It is buying restaurants in Ohio, Indiana, Kentucky, Pennsylvania, North Carolina, South Carolina and Virginia and will hold 575 of the company’s restaurants when the deal is complete.
- Lucha Libre USA
Lucha Libre USA is pushing the immigrant storyline as its main draw on websites, social media, on Spanish-language television and through YouTube videos. Just how many new fans the tactic will draw isn’t yet known. So far, ticket sales range from 3,000 to 6,000 at venues on the upcoming tour, according to Ship. Lucha libre — or “free wrestling” in Spanish — is a brand of Mexican wrestling that dates to the 1930s. The sport came north to the United States, along with Mexican immigrants, and over the years spawned clubs in some larger U.S. cities with large Latino communities.
- Procter & Gamble
Procter & Gamble seems to be moving incremental advertising dollars into magazines from TV advertising.
- Chevrolet – Commonwealth
Chevrolet has selected a newly formed company, Commonwealth, as its new global advertising agency, responsible for the development of creative campaigns across all platforms for Chevrolet global advertising.
- NGL Media Partners – Ford – Zubi& Music Latin Entertainment
NGL Media has produced a Digital campaign featuring singing duo Chino & Nacho, in conjunction with Universal Music Latin Entertainment and Zubi Advertising, on behalf of Ford Motor Company.
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