- Casanova Pendrill
Casanova Pendrill announced the addition of several new team members to its Costa Mesa headquarters. Joining Casanova's media team are: Fermin Cervantes as Media Planner( from Team One) and Crystal Medina , a recent graduate of Pepperdine University as Media Analyst. The Strategic Planning team has also expanded with the addition of Michelle Bregozzo, fresh from San Diego State University. And Kathy Diaz, who joined the agency in 2009 as Senior Media Planner was promoted to Media Planning Supervisor.
- DMG Solutions
Noelle Basulto is the new Head Buyer at Miami based DMG Solutions, she replaces Stelin Rojas who left to pursue other interests.
- Dieste Inc.
Dallas-based Dieste Inc. has named Elizabeth Fauerso as the new Executive Director of Planning. She assumes her new duties immediately, coordinating the Planning department and integrating into the Executive Board of the agency. Since she joined the agency in 2007, Elizabeth has been leading the charge to evolve consumer and category intelligence for Dieste clients such as AT&T, HP, Southwest Airlines and Levi’s among others.
- The Phelps Group
The Phelps Group, a integrated marketing communications (IMC) agency based in Santa Monica, has acquired two Los Angeles area agencies, Anita Santiago Advertising and Copia Creative, resulting in a 27 percent growth in associates and billings. Read the full article here.
Univision launches national campaign to promote Hispanic academic achievement. Univision Communications announced the launch of Es El Momento (The Moment is Now), a comprehensive, multi-platform, multi-million dollar three-year national education initiative. The Spanish-language campaign, which goes live across all Univision platforms – television, radio, online and mobile will be conducted in collaboration with the Bill & Melinda Gates Foundation, the U.S. Department of Education, community, education and civil rights groups from around the country. An Advisory Board with experts in education has been established to assist Univision in the on-going development of the multi-year campaign.
AT&T announced it will connect more than 1,000 high-school students nationwide through the 12th annual National High Technology Day, to expose them to careers in fields where minorities are underrepresented–Hispanics in particular. The goal of National High Technology Day hosted every year by AT&T's Hispanic/Latino Association, HACEMOS, is to give minority students a feel for the opportunities in the science, technology, mathematics and engineering fields.
This year's event will link more than 1,000 high school students from 18 high schools in:Anaheim, CAAtlanta, GAAustin, TXChicago, ILDallas, TXFlorham Park, NJFort Worth, TXFresno, CAHouston, TXMiami, FLMiddletown, NJMission, KSNorman, OK.
Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).