Roberto Lago has been appointed as Digital Director LatAm and U.S. Hispanic at Publicitas in Miami.
Lucio Grimaldi, VP – Managing Director, Americas at Publicitas, tells Portada that Lago “will be leading the Digital and Integration efforts for Publicitas Latin America & US Hispanic. He will work closely with clients and agencies in the region and continue to expand our service offerings and digital footprint.” Lago will report to Grimaldi.
Lago until recently worked as Associate Director, Digital at Starcom Media Vest Group in Miami.