Turn announced its expansion into Latin America, enabling its customers to now reach one of the fastest growing advertising markets in the world.
To support this growth, Turn also announced the opening of its fourth datacenter to ensure the platform's scale, performance, and service levels are maintained as the business expands to new regions. With this expansion, Turn now provides services in three continents: North America, South America, and Europe.
"Latin American markets are experiencing rapid growth in online service usage, and by partnering with Turn, we are enabling marketers to gain a more complete picture of consumer behaviors in this region. We're proud to add our dynamic data, that incorporates semantic learning from over 10,000 websites including Latin America's top newspapers, portals and local sites, to the Turn best-of-breed ecosystem," said Brian Prilick, COO and Co-Founder at Harrenmedia.
Turn customers can use Turn Media Platform to execute digital advertising campaigns in real-time throughout Latin America. They can also use Turn Audience Platform to design and measure high performing audiences.
"Our expansion into Latin America is the next step as the global cloud software platform of choice for marketers," said Bill Demas, President and CEO at Turn. "Turn's real-time insights about Latin American online audiences help marketers make smarter decisions about their regional strategies. Furthermore, our software platform enables marketers to execute online campaigns with greater levels of precision, efficiency, and performance."
As part of today's announcement, Turn.com will be available in 7 languages to meet the needs of its growing global customer base.