Which are the most popular video platforms among users in Argentina, Brazil, Chile, Colombia and Mexico? What type of content do they prefer? What is their order of priorities? We give you the answers to these questions according to comScore‘s March 2016 report.

Google and Facebook are the chosen destinations for LatAm users consuming video content. In all of the informed countries in this article, Google comes in first place, and Facebook second (with the exception of Chile, where Facebook was pushed to third by VEVO).

Argentina

Fuente: comScore Video Metrix, Argentina, Total Audience, Home and Work, March 2016, Video Type: TotalTotal Unique Viewers (000)
    Total Internet : Total Audience18.890
    Top 10 Video Properties
1    Google Sites16.753
2    Facebook12.902
3    VEVO10.366
4    Warner Music8.591
5    BroadbandTV8.246
6    Maker Studios Inc.6.161
7    Teads5.860
8    Grupo Clarin5.790
9    Machinima Entertainment5.543
10    Fullscreen4.374

 

Brazil

Fuente: comScore Video Metrix, Brazil, Total Audience, Home and Work, March 2016, Video Type: TotalTotal Unique Viewers (000)
    Total Internet : Total Audience80.073
    Top 10 Video Properties
1    Google Sites64.993
2    Facebook49.959
3    BroadbandTV24.534
4    VEVO23.496
5    Warner Music21.134
6    Globo19.576
7    Teads18.076
8    Fullscreen16.149
9    Samba Ads15.809
10    Webedia Sites15.716

 

Chile

Fuente: comScore Video Metrix, Chile, Total Audience, Home and Work, March 2016, Video Type: TotalTotal Unique Viewers (000)
    Total Internet : Total Audience7.445
    Top 10 Video Properties
1    Google Sites6.330
2    VEVO4.030
3    Facebook3.942
4    Warner Music3.502
5    BroadbandTV3.213
6    Machinima Entertainment2.843
7    Maker Studios Inc.2.490
8    Teads2.255
9    Fullscreen1.665
10    ZEFR1.599

 

Colombia

Fuente: comScore Video Metrix, Colombia, Total Audience, Home and Work, March 2016, Video Type: TotalTotal Unique Viewers (000)
    Total Internet : Total Audience16.248
    Top 10 Video Properties
1    Google Sites12.740
2    Facebook10.075
3    VEVO6.816
4    Warner Music5.175
5    BroadbandTV4.795
6    Maker Studios Inc.3.650
7    Machinima Entertainment3.295
8    ZEFR2.348
9    Vimeo2.338
10    Teads2.257

 

Mexico

Fuente: comScore Video Metrix, México, Total Audience, Home and Work, March 2016, Video Type: TotalTotal Unique Viewers (000)
    Total Internet : Total Audience42.366
    Top 10 Video Properties
1    Google Sites30.263
2    Facebook27.325
3    VEVO16.718
4    Warner Music13.424
5    BroadbandTV11.818
6    Maker Studios Inc.9.345
7    ZEFR8.664
8    Machinima Entertainment8.369
9    Teads6.303
10    Fullscreen6.142

Music videos have a significant presence when observing audiovisual content consumption habits in the informed Latin American countries: VEVO (the platform administered by Universal Music and Sony Music, among others) and Warner Music appear in the first five spots of each of the rankings.

In the five categories presented in the article, the platforms dedicated to the creation, monetization and distribution of video content is notable: Broadband TV, Maker Studios, ZEFR, Machinima Entertainment and Fullscreen appear on the rankings for almost all of the informed countries. In the case of Brazil, Samba Ads is also observed.

As many Argentines as Brazilians consume audiovisual content published by media conglomerates such as Grupo Clarin (Argentina) and Globo (Brazil). The ad platform Teads represents a large number of the video sites most visited by users in each of the informed countries.

In the case of Brazil, the Webedia sites make up a large part of video traffic, while in Colombia, users choose Vimeo as the platform for sharing audiovisual content.

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