What? Maria Lopez Knowles joins Pulpo Media as CMO.
Why it matters: Major players in the Advertising Technology sector, such as Pulpo Media, are ramping up to exploit the growth opportunities in the U.S. Hispanic and Latin American markets.
Pulpo Media today announced that Maria Lopez Knowles has joined the company as its Chief Marketing Officer.
“Maria’s deep understanding and passion for multicultural marketing has established her as a trusted advisor to top brands and their agencies,” said Justin Kuykendall, CEO and founder of Pulpo Media. “We are very excited to have Maria working with us, and helping our customers better engage Hispanics at every stage of acculturation, across all digital platforms.”
Lopez-Knowles is an accomplished industry leader, having received an AdColor Innovator Award (2009) for her ground-breaking multicultural segmentation work with English-language dominant Latinos. Prior to joining Pulpo Media, Lopez-Knowles served as President of GlobalHue Latino. Previous to her tenure at GlobalHue, Lopez-Knowles founded and led MRM Worldwide’s (McCann Worldgroup) practice targeting the über-acculturated Hispanic via direct/digital marketing, with a keen focus on brand influencers. Her extensive career has spanned over 25 years in the marketing communications arena, across both general and multi-cultural audiences, including both B2C and B2B segments.
Lopez-Knowles holds a B.A. in Psychology and an M.A. in Mass Communications (with a specialty in Film & Television). She wrote her graduate thesis on Marketing to Hispanics, and is bilingual and bicultural.