It’s an exciting time for Hispanic Digital and Print Media: While the online space was not even a factor twenty years ago, it is now the fastest growing area in Hispanic media. Meanwhile, Hispanic print has emerged as a driving force in an otherwise beleaguered medium, and continues to expand amidst a decline in general market print advertising. It is against this backdrop that Portada and LatinVision Media enthusiastically announce the First Annual Digital and Print Media Conference, which will be held October 11 in NYC. The conference will be directly followed by a business Networking Event. For information about the Conference visit: www.portada-online.com/latinvision and the business networking event: www.latinvision.com/events.
The conference will explore the key issues shaping the Hispanic Digital and Print Media landscape. Speakers and participants—CMOs, Presidents and other top agency and marketing executives—will engage in discussions about the forces that shape the fastest growing advertising market in the country.
A media buyer panel, featuring top executives from JC Penney,Colgate Palmolive, Kraft, Zubi Advertising, The Vidal Partnership and other key companies, will offer attendees a sneak preview of what to look for in print and digital media buying in 2008. Other presentations will cover Geo-targeting, Spanish-language Keywords in Search Marketing, Online Content, Emerging Opportunities in Hispanic Print Media, and the view of Venture Capital & Private Equity.
For sponsorship opportunities, please contact: AnnetteF@portada-online.com