With its sights set on the more than 100 million mobile phone users in Latin America, Playphone has just opened offices in Sao Paolo, Brazil, to serve as home base for its expansion efforts.

The company has also recently launched a direct-to-consumer site that will offer ringtones, wallpaper, games, video and more to the South American markets.

According to the company, Playphone.com/br will be localized in Spanish and Portuguese to accommodate all of their South American clientele.

Chief Executive of Playphone Ron Czerny commented that the series C funding that his company recently received allows them to take this next step in building their brand and opening themselves up to an enormous marketplace.

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