More exciting news in the Hispanic online video space. Looking to capitalize on the growth of the Latino audience and the emergence of new digital platforms, a new bilingual network being fronted by executives from programming company HIP Entertainment Group will launch on YouTube on April 30.
MiTu Network will feature about 30 channels of lifestyle and entertainment content aimed at both Spanish- and English-speaking Latinos. HIP Entertainment Group President Beatriz Acevedo will also serve as head of MiTu. HIP is one of the investors in MiTu. Doug Greiff, a partner and chief creative officer of HIP and a former MTV and Nickelodeon programming executive, will also serve as chief content officer of MiTu.
MiTu Network was created to cater to the growing Latino demand for creatively packaged how-to, help-oriented content for bilingual and bicultural audiences in the US and abroad. With the exploding number of U.S. Latinos watching video on YouTube, MiTu offers a compelling alternative to traditional Hispanic programming and media opportunities for viewers and advertisers. Programming will feature a mix of English and Spanish language content that will aim to both entertain and be a resource for Latin audiences focusing content around six key channel categories: Health, Beauty, Food, Family, Style and Design. Currently in its preview phase, MiTu will officially launch April 30th, prior to their Digital Content NewFronts presentation in New York on May 2, 2012.