More companies reaching out to native Spanish-speakers.
With more Hispanics accessing the internet everyday, more and more companies are launching Spanish-language websites to cater to them.
The Pharmaceutical Research and Manufacturers of America (PhRMA) just launched their re-vamped Spanish language website (accessible at http://www.phrma.org/espanol or http://www.nuestraphrma.org) to provide important information to patients and to inform Hispanics of issues that are of particular concern to them.
On the financial side, banks and mortgage lenders are also following suit by launching Spanish-language websites and hotlines. Ameriquest has a fully-navigable Spanish-language version of its website, as well as Spanish-speaking operators on hand to assist Hispanic customers.
With the increased demand, some entrepreneurs are building businesses out of website translation. The South Florida-based Motionpoint (http://www.motionpoint.com) describes itself as “a technology company that provides corporations, government, and e-commerce organizations with a range of multi-lingual consumer communication services for their online business operations.” Their clients include Sears Optical, Puma North America, and a host of clients located in South Florida, where demand for their service is predictably high.