Moguldom Media Group, a digital media company serving multicultural audiences, announced the launch of Lossip, the Hispanic counterpart to Moguldom’s popular African American destination, Bossip. The English-language website will cover pop culture and entertainment for the young Hispanic audience, with particular resonance among multicultural females 18-34. The site is the inaugural production of Moguldom Hispanic, a new division dedicated to providing engaging content and a strong voice for today’s culturally savvy and digitally native Hispanic audiences.
“Unlike traditional Hispanic media, which tends to cater to advertisers and celebrities rather than its actual consumers, Lossip and other Moguldom Hispanic properties will create content that puts users first,” said Lossip Deputy Editor Sugey Palomares.
Moguldom Hispanic will follow its launch of Lossip with the introduction of LatinaMadre, with a focus on young Hispanic mothers, later this year.
“We won’t be afraid to take a strong point of view—we’ll speak ‘sin pelos en la lengua,’ and serve as a pop culture curator for the new Latino generation.”
Topics covered will include mainstream and up-and-coming Latino crossover celebrities, leaders of Latino urban culture, and political figures and issues. Content will include original editorial and video productions for web and mobile as well as authentic native advertising opportunities for Moguldom’s brand partners.
With the creation of its new Hispanic division, Moguldom builds upon its reputation for delivering the most engaging content to its audience —outperforming entertainment news properties such as TMZ, Gawker, and RadarOnline. Lossip will bring Moguldom’s proven mix of authenticity, leading-edge digital media expertise, and urban sensibility to engage young Hispanic females, filling an unmet need for strong, opinionated, and funny coverage, and going beyond race and language to address young Latinos’ cultural duality.
The millennial Hispanic audience targeted by the new Moguldom division—two-third of whom were born in the U.S.—differs in significant ways from earlier generations. Unlike their parents, who kept a lower profile, most Hispanic millennials aren’t afraid to stand out, be unique, and claim their Latino identity. English is their primary language and as a result they are likely to visit English-language websites. They are also highly mobile, social, and tech-oriented: half of Hispanics 18-29 use a mobile device for Internet access at home, and consumer technologies are key markers of status. Moguldom Hispanic will follow its launch of Lossip with the introduction of LatinaMadre, with a focus on young Hispanic mothers, later this year.