Modern Dilemmas: How Much Offline Content do Hispanic Publishers Put Online?

"I'd say that almost 100% of all print content ends up in our online editions. Our weeklies update on a weekly basis and our dailies update nightly online," says Mary Zerafa, general manager of digital innovation for Impremedia (publisher of El Diario/La Prensa, La Raza (Chicago), La Opinion (Los Angeles),  La Prensa (Orlando) and El Mensajero (San Francisco).

Andres Cavelier, multimedia manager for El Nuevo Herald says that almost all of El Nuevo Herald's print content is made available online. "There are a few things here and there that don't make it because of copyright, where we have the right to publish something in our print edition but not digitally; usually, though, most everything that is printed ends up online."

Not everything online makes it into print

However, the same is not the case that everything published online makes it into print. For example, breaking news that occurs after the print edition has gone to press will usually go straight online. "With breaking news, oftentimes what we'll do is translate the story that The Miami Herald has posted on its site, leveraging our resources from that publication. If the story widens and warrants more coverage, one of our reporters will do a new story on it for inclusion in both print and online," says Cavelier.

Specific content for the website

Anthony Trejo, editor and internet producer for popular Texas daily Al Dia (44,000, daily, Spanish) says that the split is about 50/50 regarding how much of their online content is produced specifically for the website and how much is adapted from their print publication. "We include almost everything that is published in our print publication on our website. However, we also produce a lot of content specifically for the website, like the audio/video content.