Mexican telecom market generated $26.2bn in service revenue in 2011, according to a recent study from Pyramid Research.
The research company expects the mexican telecom market to be worth $28.1bn in 2012, a 7.1% increase mainly as a result from the expansion of mobile data and broadband.
"We expect the sector to expand at a CAGR of 4.7% over the next five years to generate $33.0bn in 2016", said the report.
The fastest growth segments will be fixed VoIP, broadband Internet and mobile data. Mobile and fixed voice, although growing more slowly, will remain the principal source of revenue for all operators in the market.
Two recent developments will foster competition and increase service quality: the joint venture of Grupo Televisa with lusacell and Nextel's introduction of 3G services. The most valuable opportunities are the creation of customized bundled offers for the lower and middle class, especially in services such as broadband and pay-TV, which Pyramid expects to grow at 11.6 and 7.9%, respectively.
Value-added service offers will also contribute to an increase in the use of mobile applications.