Scarborough Research interviewed more than 4,000 consumers between August 2006 and July 2007 in the Miami DMA and asked them which Hispanic newspaper or Hispanic newspaper website they had read during the last 7 days. One of the results of the study is that 13% of Miami adults have read/looked into El Nuevo Herald or have visited the website within the past week. When only the Hispanic Market is taken into account, it turns out that 27% of Miami’s Hispanics had read El Nuevo Herald or visited its website during the past week.
Reach over Total Miami Population | Reach over Miami Hispanic Population | ||
Total Population | Hispanic | ||
Daily newspapers | Daily newspapers | ||
El Nuevo Herald | 6% | El Nuevo Herald | 14% |
Diario Las Américas | 2% | Diario Las Américas | 3% |
Sunday newspapers | Sunday newspapers | ||
El Nuevo Herald | 7% | El Nuevo Herald | 15% |
Diario Las Américas | 2% | Diario Las Américas | 4% |
Websites visited past 7 days | Websites visited past 7 days | ||
ElNuevoHerald.com | 2% | ElNuevoHerald.com | 3% |
ElSentinel.com | * | ElSentinel.com | * |
LaPalmaInteractivo.com | * | LaPalmaInteractivo.com | * |
Weekly Print Audience | Weekly Print Audience | ||
Diario Las Americas | 4% | Diario Las Americas | 9% |
El Nuevo Herald | 13% | El Nuevo Herald | 26% |
Combined Print and Online Audience | Combined Print and Online Audience | ||
El Nuevo Herald | 13% | El Nuevo Herald | 27% |
Note: * Means below 1%
Source: Scarborough Research
Related Article: El Nuevo Herald Goes Digital(October 2008)
*The next Market Intelligence E-letter will be published on Wednesday, April 2.