MEDL Mobile, a pioneer in the creation, development, marketing and monetization of mobile apps, and Bumpercar, Inc, a Hispanic marketing and advertising agency based in Los Angeles, are combining their expertise and proven track records to cater to an enormous but underserved segment of the population.
"Hispanics are the largest minority in the nation and Hispanic youth are early adopters of technology with a huge buying power", said Eduardo Cortes, co-founder and creative director at Bumpercar Advertising. "Ironically, they are having a hard time finding culturally-relevant mobile applications in language."
According to December 2011 research by advisory firm Zpryme, adult US Hispanics will spend $17.6 billion on mobile tech devices in 2012, a 30% increase over the previous year. It also estimates that Hispanics will spend $501.1 million on mobile apps by the end of the year. Together, these two firms will deliver custom solutions and technology for corporations who are looking to tap into the rapidly growing, yet under-served intersection of mobile technology and Hispanic users.
"We have long admired Bumpercar for their approach of developing marketing that is culturally relevant. They go much deeper than simple translation," said Dave Swartz, MEDL Mobile co-founder and CCO. "We are looking forward to tapping into their consumer insights to build innovative apps for a market that is projected to spend 500 million dollars in mobile apps this year."
"Not only will this partnership allow us to create better technology for companies looking to address the Hispanic audience," added Andrew Maltin, MEDL co-founder and CEO, "we also anticipate a wealth of analytic data which will help our proprietary Mobile Brain make better app recommendations for Hispanic mobile users."
MEDL Mobile develops, acquires and publishes a growing library of mobile applications which perform specific functions for the user on the Apple and Android platforms. User analytics are collected by the Company's growing Mobile Brain which processes user data in order to create better distribution and monetization of mobile applications. Additionally, the Company licenses its technology and performs custom development for key clients such as Monster.com, New York Times Company, Teleflora, Telefonica and Medtronic, allowing the company to grow the overall library of technology greatly extending the potential reach of the Mobile Brain.