Harte Hanks to Expand Florida Direct Mail Product

Harte Hanks, the San Antonio, TX, based direct marketing company will expand circulation of its shopper publications in Florida. “Expansion plans are in place to markets between Miami and Tampa,” Jami Delperdang, Vice President of National Accounts at Harte Hanks shoppers, tells Portada®.

Harte Hanks publishes The Pennysaver in California and The Flyer in Florida. Both shoppers have a combined circulation of 22 million households weekly. Many of these shoppers are received by Hispanics.

Miami/Ft. Lauderdale DMA Hispanic program
Currently, Harte Hanks' The Flyer reaches 656,000 Hispanics once a week 52 times a year through a shared mail shopper magazine in the Miami/Ft. Lauderdale DMA. The Flyer is filled with 40 to 88 pages of 4 color, black & white ROP and classified ads. The Flyer is the delivery vehicle for FSI's that are distributed using Harte-Hanks sub-zones. Harte-Hanks sub-zones are US Postal carrier routes comprised of household counts as small as 1500 households. Advertisers are able to select sub-zones by geographic and demographic information compiled from Claritas and Census data.

Advo, a shared mail print advertising company that weekly direct mails 65 million households nationwide each week and Cox Target Media (50 million monthly) are also present in the Florida Hispanic print market.