What? Ivonne Kinser is the new Digital Marketing & PR Director of Haggar Clothing Co.
Why it matters: Kinser has more than 15 years of experience in the marketing business.
Ivonne Kinser has joined Haggar Clothing Co. in the role of Digital Marketing & PR Director.
A native of Venezuela, Ivonne brings to Haggar more than fifteen years of experience in comprehensive brand, social and digital marketing working with Fortune 500 companies including American Airlines, Home Depot and Unilever as well as with technology and e-commerce startups in the retail, fashion and investment industries.
She has worked for several well-respected agencies including McCann Erickson, The Richards Group and most recently, Dallas-based Rocket Red, which focuses on non-traditional marketing communications.
In her role as Digital Marketing Director, Ivonne will be responsible for the strategic development of the company’s long term digital and mobile platforms, working with Haggar’s key accounts to develop digital growth strategies, customer loyalty & engagement as well as leading Haggar’s public relations initiatives.
Ivonne has recently written a Sounding Off article for Portada: “Crosscultural Corporate Responsibility”