Yahoo! announced that it has hired Gina Mistro as Sales Director for the U.S. Hispanic market. Based out of Yahoo!’s New York, NY offices, Gina is responsible for the generation and growth of online advertising and revenue for Yahoo!’s U.S. Hispanic market, with a specific focus on the consumer packaged goods (CPG), beauty and wireless categories. Mistro replaces Andy Ocasio who recently left Yahoo!.
Mistro has more than 16 years of Hispanic media experience across television, print and digital media, with 11 years in a sales role, Mistro joins Yahoo! from Vme Media Inc. but has also worked at companies such as Latina Media Ventures and Univision Communications.