During the last 6 years we have chronicled the Latin Advertising, Content and Media world, particularly the adoption of new ideas. And, now it’s our turn to innovate. We have worked on our website to improve navigation, add new features and improve the interaction with our readers. This will make it easier for you to enjoy our content 24/7 365 days a year.
This is what is new and we think you’ll like it:
- We are introducing the En Español/Spanish online channel. All Articles on the panregional channel (and e-newsletters) have now a Spanish-language version in addition to the English article. (To read why we are doing this, click here).
- Addition of a Broadcast Media online channel: Radio and TV are prime vehicles to reach Latin audiences and Portada wants to acknowledge that.
- New content accessible in a systematic way: You are now able to access all our Regular Feature articles: (e.g. Sales Leads, Changing Places, Sounding Off, Analysis and more) by clicking on “View all Regular Features”, a link all Regular Features articles will contain (e.g. see here).
We are introducing the following Regular Features (each with its own icon so they are easy to recognize) to be published the following days of the week:
Sounding Off: A platform for thought leaders to explain certain trends and innovations and their value to the marketplace
Analysis. We will publish a high quality in-depth analysis piece about an issue affecting the Latin Marketing and Media industries and what it means to you. In Portada’s classic question and answers style.
The following regular Features will continue to be published on Mondays:
Sales Leads (Our weekly summary for Corporate Marketers, Agency Executives and Media Sales Professionals to see who is targeting Latin consumers right now and how).
Changing Places: The latest personnel changes in the Latin Marketing and Media Industries. Who got promoted, who changed companies and who got a new position, where and why.
- New Interactive tools.
You can comment on each article to let us and your peers know what you think about each article/issue. In addition, you can follow us on Twitter here: http://twitter.com/Portadamagazine. Not only to see what we are up to, but also to let us know what you are doing and thinking. We want to hear from you. This is a two-way road!
And there is more to come. We will keep you posted. Thanks for your loyal readership over the years, and we look forward to your feedback!
Marcos Baer, Publisher Portada