El Clasificado, a multi-media print, online and grassroots event marketing solutions company, announced that it has inked advertising and sponsorship deals with regional California retailer La Curacao and TV Network Azteca America.
These commitments will be part of the Quinceanera.com Expo and Fashion Show. The event is the fourth in a series of five annual events and took place on September 25, 2011 at the Ontario Convention Center. The highly interactive event provides brands ample opportunity to interact with a key demographic: Young, 14-16 year old Latinas and their parents.
Event exhibitors include Disneyland, La Curacao, Azteca Los Angeles 54, Men's Warehouse and David's Bridal. Exhibitors will offer a highly interactive and value packed experience from the point of view of the consumer. La Curacao is featuring four key engagement points with Nikon cameras, beauty makeovers, Jewelry, and new credit accounts. "The Quinceanera.com Expo works for us because it delivers two key audiences; the young teen that heavily influences purchasing decisions around their Quinceañeras and the parents who pay for it. We love the prospect of having both audiences in one place and thinking about the same celebration. We want them to come to our stores to find the products they need for this important celebration," said Ruth Garcia, Advertising and Marketing Manager for La Curacao.
The Expo also counts with a website: www.quinceanera.com and a magazine which publishes 200,000 issues per year or 40,000 per Expo. The magazine will be distributed via El Clasificado's award winning distribution system. Additionally, the magazine will be available at La Curacao stores in their San Bernardino and Chino locations.
Print Extension …
Azteca looks to this event to further promote what is considered the leading musical reality show in the Hispanic market, La Academia. "Partnering with EC Hispanic media on this event made sense for us because it offers various important touch points to reach key audiences: The magazine in which we have key positioning, the cover girl selection panel which has the potential of organic social media growth, the added footprint which El Clasificado magazine brings to the table and the actual event which gets us in front of an extremely engaged consumer," said Ricardo Becerra, Marketing Director for Azteca Los Angeles 54.
…and national expansion
El Clasificado connects buyers and sellers in the Hispanic community through its niche-oriented websites and a verified publication with a weekly circulation of 460,000, El Clasificado print reaches more than 1.5 million Latinos and is distributed in more than 250 cities in Los Angeles, Orange, Riverside, San Bernardino, Ventura, San Diego and Kern Counties.
El Clasificado recently created EC Hispanic Media, a company that intends to expand the company’s mostly California centered properties to the rest of the U.S. EC Hispanic Media’s online properties include Elclasificado.com, Quinceaneras.com, SuSociodenegocios.com, PacosList.com and AlBorde.com.