An increasing number of digital media properties are targeting the coveted Latina Mom. Mamiverse, an online hub for Latina moms and families, today is launching Mamiverse Food.
According to Mamiverse, Mamiverse Food provides a unique culinary experience by showcasing Latin cuisine through the expert tastes of Latina moms, Mamiverse Food features some of the most celebrated Latin chefs in the world, including Mamiverse Executive Chef Daisy Martinez. At the heart of Mamiverseis a fundamental explanation of what Latin food is, how to be healthy when cooking it, and basic techniques involved in serving up truly authentic Latin dishes.
"Nothing in the world is better than a mother's home cooked meal," says Mamiverse CEO Rene Alegria. "This is particularly the case for Latino families. By featuring Latina mother-approved recipes, we're inviting America to take a seat at our virtual table." In addition to launching with over 200 recipes and features, Mamiverse Food contributors will scour the country for stories of Hispanics making it in the world of food. A unique component of the site includes video demonstrations taught by Daisy Martinez emphasizing basic cooking techniques on everything from making tamales, the perfect guacamole, to whipping up a no stress party spread on a budget.
While Mamiverse Food is culturally focused, it is also diverse and gender-inclusive. "Beyond Latina moms, our aim is to invite men, non-Latinos, and foodies of all ages to connect, share and celebrate our cuisine," says Alegria. "Nothing says family like food from the heart."
Mamiverse counts retailer Target among its advertisers.