The marketing and research group Cello has acquired co-creation planning agency Face.
Face focuses on helping brands to interact directly with consumers through the use of co-creation, internet ethnography and social media research. Its client list includes Coca-Cola, O2 and Reckitt Benckiser.
Andrew Needham, will become one of the Cello Group’s managing partners. He will be responsible for expanding the global footprint and capabilities of the agency to help support Face’s large FMCG client base. Needham will also be in charge of dealing with material capital investment in some of Face’s existing platforms relating to social media, mobile and communities’ research.