Ingrid Reyes, Managing Partner and Multicultural Director North America at MindShare, has left Mindshare. A Portada reporter called Reyes (photo) at Mindshare and was told that “Reyes is no longer with the company.”

Reyes led Mindshare’s Hispanic media buying  together with Stacey Abreu, Associate Media Director at MindShare.  Reyes reported to Gonzalo del Fa, Managing Director, Group M Multicultural and Portada editorial board member. Mindshare recently won the Abott and CVS’s Hispanic accounts. However the New York headquartered agency recently lost the Sprint account (the digital part when to Digitas).

CORRECTION

Ingrid Reyes has sent us the following comments/corrections to the above article.

The ARTICLE STATES: “Reyes led Mindshare’s Hispanic media buying together with Stacey Abreu Associate Media Director at MindShare”.

CORRECTION: Reyes led the Multicultural division for Mindshare North America, overseeing strategic planning for all clients with teams in New York and Chicago that reported directly to her. Stacey Abreu is part of the Multicultural team, she is an Associate Media Director, and does planning for the Unilever account. (Ingrid led all multicultural business for Mindshare North America, accounts such, as Sprint, Kimberly Clark, CVS, Abbott Pharmaceuticals (Pharma and Nutrition,) BP/Castrol Oil, ARCO, Regions Bank, American Family Insurance, USMC, Rent-A-Center, among many others. Mindshare Multicultural leads clients to connect with U.S. Hispanics, African-American, Asian and LGBT.)”

The ARTICLE STATES: “Reyes reported to Gonzalo del Fa, Managing Director, Group M Multicultural and Portada editorial board member.”
CORRECTION: Reyes was hired by Phil Cowdell, CEO of North America and reported directly to him.

The ARTICLE STATES: “However the New York headquartered agency recently lost the Sprint account (the digital part went to Digitas).”

CORRECTION: Sprint decided to award their business to Publicis agencies without a review, releasing all existing agencies of their duties, including Goodby Silverstein & Partners, their General Market creative agency in San Francisco, Mindshare in NY, their media planning and buying agency for General Market and Hispanic, among other agencies that were also released of their duties. The business was awarded to Publicis
agencies, including MediaVest, Tapestry, and Digitas.

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