The new selection of “breaking ads” tracked through MexicoWebMonitor™ by Media Economics Group was active between May 14 and 20, 2012.

This week in Breaking Ads Mexico we present the digital campaigns from Banamex, HP, Gerber and Colgate.

Banamex 

Advertiser (Parent Company):  Banco Nacional de Mexico, S.A. (Banamex)

Campaign:  “B Smart Tarjeta – Restaurant Weeks Promotion”

First date captured: 16/05/2012

 

Language: Spanish

Description: Restaurant Weeks promotion for Banamex “B Smart” credit card features promotions and discounts at participatig restaurants in Mexico.  Promotion runs May 15 – June 15. Web check-in and restaurant locator at “EnEstaVidaHayQuePasarlaBien.com”.

Site (s):  Chilango.com.

 

 

 

 

 

   Fuze Tea

Advertiser (Parent Company):  Coca-Cola Company

Campaign: “Fuze Tea”

First date captured: 14/05/2012

Language: Spanish

Description:  Fuze Tea (Coca-Cola) campaign resolves to brand’s Facebook Page (Facebook.com/FUZETea).   Fuze beverages are marketed as natural health products and are fortified with a variety of vitamins, antioxidants and electrolytes.

Site (s):   Batanga.com (from Mexico), ESPNDeportes.com (from Mexico), ElFinanciero.com.mx, MetroFlog.com (from Mexico), Musica.com (from Mexico), Publimetro.com.mx, Record.com.mx, Univision.com (from Mexico).

 

 

  

Garnier

Advertiser (Parent Company):  L’Oreal Group

Campaign:  “Bi-O Mineral Extreme Ice Deodorant – Muestra tu Lado Extremo”

First date captured: 19/05/2012

 

Language: Spanish

Description: Buy two Garnier Bi-O products, register, and upload video or pictures demonstrating “Tu Lado Extremo”.  Winner gets trip from Mexico to ESPN X-Games 18 in Los Angeles.

Site (s):   ESPNDeportes.com (from Mexico)

 

 

 

 

 

Seat Ibiza

Advertiser (Parent Company):  Volkswagen AG

Campaign: “La mezcla perfecta”

First date captured: 16/05/2012

 

Language: Spanish

Description:  SEAT Ibiza 2013 promotion “La Mezcla Perfecta” with Universal Music.  Weekly promotions and prizes inclusing music doanloads, CDs, concert tickets, etc.  Requires registering at SEAT Mexico Facebook page (Facebook.com/SEAT.Mexico)

Site (s):   MedioTiempo.com (Mexico), Prodigy.MSN.com

 

 

 

Source:Media Economics Group, ColombiaWebMonitor™
© 2012 Media Economics Group
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