The new selection of “breaking ads” tracked through MexicoWebMonitor™ by Media Economics Group was active between July 16 and 22.
This week in Breaking Ads Mexico we present the digital campaigns from AdeS, TelCel, Priceless.com and Michelin.
Advertiser (Parent Company): Unilever PLC/Unilever NV
Campaign: “AdeScubrir el Tesoro con AdeS” Concurso
First date captured: 07/17/2012
Description: AdeS and Ice Age 4 (“La Era de Hielo 4”) movie co-promotion. Instant win game by registering codes found on AdeS products at: AdesPromo.com.mx. Instant win prizes include skates, cameras, MP3 players, etc. Grand prize is MX$500,000.
Site (s): Chilango.com, EnFemenino.com
Advertiser (Parent Company): America Móvil
Campaign: “Ideas TelCel – Gana una Casa” Concurso
First date captured: 07/16/2012
Description: Telcel contest. Regsitration via text messaging “Envia CASA al 4448” and accumulate points. Winner receives a house valued at up to MX$500,000.
Site (s): ESPNDeportes.com (México)
Advertiser (Parent Company): MasterCard International, Inc.
Campaign: “Descuentos y Beneficios”
First date captured:07/17/2012
Description: MasterCard Mexico campaign highlighting coupons, discounts, and benefits of using MasterCard (Priceless.com.mx/cupones)
Site (s): MSN.FoxSports.com (from Mexico), Starmedia Mexico, etc.
Advertiser (parent company): Michelin Group
Campaign: “Nueva Michelin Defender”
First date captured:07/20/2012
Description: New Michelin “Defender” tire.
Site (s): MSN.FoxSports.com (from Mexico), Terra.com.mx
Source: Media Economics Group, MexicoWebMonitor™
© 2012 Media Economics Group
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