This week in Breaking Ads Mexico we present a new selection of “breaking ads” from the Mexican Digital Advertising, through MexicoWebMonitor tracked by Media Economics Group.

Below are ad campaigns from BBVA, Royal Caribbean, Movistar and Liverpool that were active between January 20 to January 29, 2012.

Selected “Breaking” Ads: January 20 – January 29, 2012:


BBVA

Advertiser (Parent Company): Banco Bilbao Vizcaya Argentaria, S.A.

Campaign: “Juega a La Bolsa de la Liga”

First date captured: 24/01/2012

Language(s): Spanish

Description: BBVA Bancomer sponsored stock-market game based on results of LIGA BBVA teams.  To participate, users must complete an online “Taller de Finanzas Personales” at “AdelanteConTuFuturo.com.mx.”  Users receive a free code to participate in “La Bolsa de la Liga” with each completed online seminar.  Grand prize is a trip to Spain to see a Liga BBVA game.

Site(s):  CentralDeportiva.com (Mexico), MSN.FoxSports.com

 

 

Royal Caribbean

Advertiser (Parent Company): Royal Caribbean Cruises Ltd.

Campaign: “El Mar Te Llama”

First date captured: 24/01/2012

Language(s): Spanish

Description:  New Royal Caribbean Spanish-language campaign with tagline: El Mar te Llama.  Users who click on banners are redirected to RoyalCaribbean-espanol.com where they can search for cruises, view promotions and videos, etc.

Site(s):  Batanga.com, EsMas.com, MetroFlog.com

 

 

 

Movistar

Advertiser (Parent Company): Telefonica, S.A.

Campaign: “Plan Siempre Conectados”

First date captured: 29/01/2012

Language(s): Spanish

Description:  February, 2012 Movistar promotion: two plans and two free smartphones (2 Samsung S5360 or 2 Blackberry 8520) for $598 MX/month.  Valentine’s-related ad copy on landing page (movistar.com.mx/siempreconectados) reads “El amor, como esta oferta, es mejor de a dos.”

Site(s):  Chilango.com, ElUniversal.com.mx

 

 

Liverpool

Advertiser (Parent Company): Tiendas Liverpool

First date captured: 20/01/2012

Language(s): Spanish

Description:  New Liverpool sales promotion/sale “Adios a Las Mercancias.” Sale dates: January 20-29, 2012.

Site(s):  Batanga.com, CNNExpansion.com, ElNorte.com, Mx.Hola.com, Reforma.com, Starmedia Mexico, Univision.com (from Mexico), Yahoo! Mexico.

 

Source:Media Economics Group, MexicoWebMonitor™
© 2012 Media Economics Group

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