Michel Rothschild has joined Draftfcb in Chicago as the SVP, group creative director of multicultural. In this role, Rothschild will be responsible for leading and strategically building the agency’s multicultural capabilities and client offering, leading a team of 12 creatives in Chicago while working closely with the network’s multicultural leaders at Draftfcb’s agency in Orange County. He will report directly to the Chicago agency’s Chief Creative Officer Todd Tilford, and partner closely with the multicultural group management director Yolanda Cassity and head of multicultural strategic planning Ken Muench.

“One of the things that drew me to Draftfcb is their experience and attitude toward emerging media and technology,” said Rothschild. “I wanted to work at a place where technology is embraced with a creative and strategic sensibility.”

“Michel has such a versatile background and is someone who can draw on all of his past experiences to advance the work. He’s visual, conceptual and strategic,” said Tilford.

Rothschild was born in Mexico City and has a Bachelor’s Degree in Graphic Design. In 2000, he found his true passion when he entered advertising and spent the next eight years working as a freelancer for various agencies, including JWT and Dieste, handling such brands as Tecate, Sol, Dos XX, Quaker Oats, McDonald’s and Verizon Wireless.

In 2007, Rothschild joined MTV Networks to write and direct promos, at which time he produced over 100 brand spots, show launches and exclusive videos. He was also an integral member of the team responsible for the strategic direction of Tr3s, MTV’s bi-cultural entertainment destination that celebrates Latino culture, music and lifestyle.

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