Portada and Media Economics Group present a new article of Breaking Ads Colombia with the analysis of the campaigns of Avon, Cookies Noel and Bancolombia. The digital advertizing campaigns were active during the last two weeks of October and the first of November, 2013. They were tracked with ColombiaWebMonitor™ technology.
Advertiser: Avon Products, Inc.
Campaign: “Avon es Estilo RCN” Concurso/CanalRCN.com
Description: Third phase of “Avon es Estilo RCN” contest in Colombia. Grand prize is to be be presenter for one day on RCN’s “Programa Estilo”.
Site: CanalRCN.com (Colombia)
Advertiser: ‘Grupo Nutresa S.A.
Campaign: “Tosh – Galletas/Barras de Cereal Naranja”
Description: New orange-flavored crackers and cereal bars with Vitamin C
Sites: CanalRCN.com (Colombia), Caracol.com.co, CaracolTV.com (Colombia), Cromos.com.co, RevistaFucsia.com
Servers: e-Planning.net, GoogleSyndication.com
Advertiser: Grupo Bancolombia
Campaign: “American Express Blue – El Corral Restaurant Promotion”
Description: Amex benefits program for Bancolombia Amex Blue card (“Beneficios American Express”) Campaign includes interstitial (1024 x 600) and expandable banners.
Sites: ElColombiano.com, ElEspectador.com (Colombia), ElPais.com.co, ElTiempo.com (Colombia), Vanguardia.com
Servers: e-Planning.net, ced.sascdn.com (Smart AdServer)