Integral Ad Science’s CTV Play, Jason Riveiro, Kathryn Kai-ling Frederick, Karin Timpone, Ana Crandell…Companies get bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.
IAS Buys CTV Platform Publica…
Integral Ad Science announced that it has acquired Publica, a connected TV (CTV) advertising platform, in a cash and stock transaction valued at US $220 million. With this acquisition, IAS is accelerating its CTV strategy to help publishers better monetize their video programming across CTV devices, while building new tools to provide advertisers with much-needed transparency into the quality of this inventory. “CTV viewership and programmatic advertising have skyrocketed, and by acquiring Publica we’re accelerating our growth to offer publishers the tools to capitalize on this opportunity,” said Lisa Utzschneider, CEO, IAS.
IAS plans to introduce a comprehensive brand safety and suitability solution for CTV advertisers and publishers in the coming months, bolstered by Publica’s existing platform and CTV content data. Publica delivers over 3 billion ads on CTV every month. By acquiring Publica, IAS adds a talented team with decades of experience building leading video and CTV advertising products, while delivering results for some of the world’s largest publishers. Publica co-Founder and CEO, Ben Antier, now will report directly to IAS CEO Lisa Utzschneider. The Publica brand will become part of IAS’s product portfolio.
Jason Riveiro was recently promoted to Vice President of Global Service for Realogy where he is overseeing cross-brand global initiatives for ERA Real Estate, Better Homes & Gardens Real Estate, Coldwell Banker, Corcoran and Century 21. Realogy is the largest franchisor of residential real estate brands with presence in over 115 countries. Prior to taking on this assignment, Riveiro oversaw DE&I and Growth Markets efforts across the enterprise. Jason Riveiro is a member of Portada’ Council System of brand marketers.
Kathryn Kai-ling Frederick, new CMO at LA Rams
The LA Rams named Kathryn Kai-ling Frederick as chief marketing officer. Frederick joins the LA Rams from Live Nation Entertainment, where she was chief marketing officer. Previously, she served as chief marketing officer at Ticketmaster. Kail-Linkg Frederick replaces Ronalee Zarate-Bayani as CMO.
MLB hires Karin Timpone as CMO
Major League Baseball has hired former Marriott International and Walt Disney Co. marketing leader Karin Timpone as executive vice president and chief marketing officer. Timpone will report to MLB chief operations and strategy officer Chris Marinak in heading the league’s global marketing campaign, according to a statement from the league. Timpone will lead the league’s global marketing efforts and collaborate with executives across all revenue, product, and operations units as well as the 30 MLB Clubs. Timpone, who will also oversee MLB Events and Design Services departments, brings a broad range of experience in helping global brands connect with new audiences, deepen customer loyalty and innovate with next-generation technology, such as blockchain. Prior to joining MLB this week, Timpone has held senior positions leading high-profile brands including Marriott International, The Walt Disney Company, Yahoo!, and Universal Studios with an emphasis in digital, marketing and customer experience.
Ana Crandell Joins Havas Media
Ana Crandell until recently. Director, Multicultural at Hearts & Science is joining Havas Media Group as
VP, Client Services.