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Changing Places: Peter Magnusson, Matt Prohaska, Adrian Garcia-Aranyos, Aldo Rosales, Scot Chastain


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Peter Magnusson left Google to join Snapchat as Vice President of Engineering. He will be in charge of building technology infrastructure in-house .The announcement, did not sit well with Magnusson’s former colleagues at Google App Engine due to so comments the engineer made in an article. Afterwards in an email, Snapchat calls the entire situation a “misunderstanding.”To Magnusoon, Google is a great partner, and the success of Snapchat would not have been possible without Google Cloud. That is why he expects to work closely together.

prohaskaMatt Prohaska(photo), who joined the New York Times as advertising director last April, had been hired to help its sales people understand programmatic ad technologies. But, Instead of segregating programmatic from direct sales, The Times integrated the two platforms. Mr. Prohaska went on sales calls, but was not himself charged with selling ads. The change comes as the Times looks to grow digital ad revenue, after several quarters of losses that it blamed partly on programmatic buying trends.The New York Times’ embrace of automated ad sales is certainly a reality. The company was looking to experiment with selling ads on its sites through private ad exchanges and automating direct deals. However, The New York Times has also embraced new so-called native ads that appear to be the polar opposite of ads sold programmatically.”It has been a privilege representing The New York Times in leading its programmatic initiatives with all the success we have had and a pleasure working with you in helping us get to where we are,” Mr. Prohaska said.

Adrian Garcia-AranyosAdrian Garcia-Aranyos (photo) leaves his position as Vice President, Media Relations for J.P.Morgan New York After three years; to take on a Project for Madrid based Endeavor. He will start in Endeavor on March 1st.


Eli Velazquez was promoted to Senior Vice President, sports, at Telemundo Media. He has been Vice President, sports, at Telemundo since 2008. He will continue to oversee all sports programming and operations for the network, reporting to Jorge Hidalgo, executive Vice President, Telemundo Sports. Velazquez joined Telemundo in 1999 as a producer for Boxeo Telemundo.

aldo-rosalesAldo Rosales (photo) joins HEADWAY DIGITAL as Senior Account Manager. He previously worked in ClickMagic as Account Manager and in Canalmail as marketing and sales manager.



Scot Chastain was elected co-chairman of the PromaxBDA board of directors. Chastain is senior Vice President of affiliate marketing and development at NBC television network. He will replace Lisa Gregorian, chief marketing officer at Warner Bros, Television Group, on June 10th during the annual PromaxBDA conference. Joe Earley, chief operating officer at Fox Broadcasting Company is the other PromaxBDA co-chairman.

 Read prior Changing Places weekly editions.


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