People change positions, get promoted or move to other companies. Portada is here to tell you about it.
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The Kraft Heinz Company has appointed Miguel Patricio as CEO effective July 1, 2019. Patricio will succeed Bernardo Hees. Patricio will join the company after a successful career spanning two decades at Anheuser-Busch InBev, where he most recently served as Global CMO.
Digital trading platform Gumtree has announced the appointment of newly-installed CMO Claire Howard-Jones, who has assumed responsibility for marketing across Gumtree’s full product portfolio. She has two decades of experience with brands such as eBay, Amazon, Sainsbury’s, and British Airways.
Snapchat has named former McDonald’s marketer Kenny Mitchell as its first CMO. Mitchell will report directly to founder Evan Spiegel. He will be tasked with leading all consumer and product marketing for the business and its flagship app.
Amazon has hired Andrew Saunders to head its entertainment marketing division. Saunders has been tasked to educate customers by “building meaningful connections for them across entertainment and culture”. The marketer previously served as head of global brand strategy and marketing at Tastemade, a digital food and travel publisher.
LatinWorks, one of Austin’s most recognized advertising firms, announced that it is changing its name to Third Ear as part of a rebranding effort aimed at expanding its market capabilities. The decision is is not being directed by LatinWorks’ parent company, Omnicom Group, according to co-founder and CEO Manny Flores.
Omnicom Group media agency OMD USA is cutting five senior executive positions. The jobs being eliminated are: OMD East President Patty Sachs; OMD West President Greg Castronuovo; OMD Midwest President Lisa Bradner, CMO Laurel Rossi; and a managing director role at OMD Create, the agency’s innovation and prototyping unit, now held by Kerry Perse. The regional teams will report directly to OMD USA CEO John Osborn.
Media Global Group is proud to announce Vanessa Wallin as the new Director of Sales. Wallin will be responsible for the sales team.