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CHANGING PLACES: Andrew Benfer, Amy Gomez, David Ortiz, Ernie Martinez…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.


People change positions, get promoted or move to other companies. Portada is here to tell you about it.


(Looking for your next Career move? Check out Portada’s Career Board!)

Andrew Benfer is moving from Director of Brand Partnerships at Whistle Sports to Vice President of East Coast Sales at Influential. Influential is the only influencer platform matching brands with social media influencers based on deep data enriched by IBM Watson, making it the world’s premier AI powered influencer marketplace.






mitú,a digital media brand for Latino millennials, announced a new long-form development, production and talent team to be led by accomplished creative executive David Ortiz. Ortiz will report to Beatriz Acevedo, mitú’s President and co-founder.As head of mitú’s newly restructured team, Ortiz oversees mitú’s scripted and unscripted content strategy, development slate and talent partnerships. Previously, Ortiz served as an SVP at EndemolShine USA.

In addition to Ortiz, mitú expanded its production and talent teams to include the following executives:

Ernie Martinez, a former 10-year Director of On Air Programming at Disney, joins mitú as Vice President of Talent Partnerships and will be responsible for developing a roster of A-list and emerging talent.

Raul Celaya, a 20-year production executive joins mitú as SVP of Content Operations and Production. Previously he was head of production at Astronauts Wanted and Studio 71.

Geometry-  WPP’s largest commercial marketing agency is excited to appoint Amy Gómez as the new North American Senior Vice President, Cross-Cultural Marketing. Off the heels of creating a robust in-house capability this past year, the agency ushers in a seasoned expert to lead them into continued success within this incredible growth area.Amy joins the agency with 20 years of experience as a strategist and client partner helping Fortune 500 clients communicate effectively with diverse consumers. Amy will work in unison with the existing in-house team consisting of Ricardo Trejo and Mafe VillasBoas in the New York Office. The Cross-Cultural marketing practice for Geometry North America will feed cultural expertise and insights into existing client teams and new business opportunities.




Tim O’Sullivan, who set up the multicultural practice at Geometry will be transitioning to a new opportunity closer to his home in Florida.






McDonald’s Dedicated Agency We Are Unlimited has appointed Mark Mulhern new CEO, effective Jan. 8, 2018. Mulhern is joining the agency from Hearst digital agency iCrossing, where he has served as president for the past two years. Mulhern was also previously an executive VP at BBDO and was an executive at JWT. Mulhern succeeds Brian Nienhaus, who is taking a new, but unidentified role within DDB parent Omnicom. We Are Unlimited has an exclusivity agreement with McDonalds, but that ends in early 2018.



Nancy Hill, who left her position as president and CEO of the American Association of Advertising Agencies this summer, has started her own consultancy called Media Sherpas.






Mexico City-based publisher Cultura Colectiva, which has attracted more than 22 million Facebook followers by targeting consumers in the Spanish-speaking world, has also become a force in Hispanic media by partnering with network of creators and researching the content that best jibes with its audience. Now, it has launched Cultura Colectiva Plus, a new hub aimed at American viewers and readers. T he new channel is part of a grand plan to apply his company’s successful formula to a global network. The Company has opened a US headquarters in New York, which will initially house 20 employees and will be opening an in-house video production studio that allows  to co-create original content with brand partners. After launching in the US, the company plans to expand into other international markets to become the leading global media brand for Millennials and Gen Z. Sarah Vander Wal (photo), Executive Director at Cultura Colectiva, told Portada there is a group of executives leading the content studio, from the commercial side and creative side.  Vander Wal is responsible for the development of the U.S. market.

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