A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
With the number of participating clubs more than doubling to 72 this coming year, Albuquerque and the other finalists can serve as examples of how teams can engage the Hispanic communities in their respective markets.
We are excited to announce that Nelson Pinero, Senior Digital Director, Senior Partner at GroupM, is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System.
We are thrilled to announce that Federico Grinberg, CEO of FutbolSites, is joining the Portada Sports Marketing Board, one of the six units of Portada’s Council System. The Council System’s next in-person meeting will be at Portada Los Angeles on March 14 in Los Angeles’ Loews Hotel.
Consumers are spending increasingly more time on an expanded range of diverse digital activities. It is undisputed that internet accessibility, mobile technology, and digital innovations are redefining consumers’ every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyles well into the future.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
We spoke to Steve Barr, Consumer Markets Leader at PwC, about consumers’ shopping behaviors during this year’s holiday season.
Three top ad forecasters have revised their ad investment growth predictions for 2019. While GroupM has downgraded 2018 growth expectations from 4.5% to 4.3%, Magna Global and Zenith estimate global advertising will increase slowly.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
Latcom recently launched its 3.0 version of Checking Online. This unique supervision tool allows the company’s clients to have total control of the global campaign in real time.
We are excited to announce that René Ramos,Vice President – Field Marketing & Sponsorships at Constellation Brands, is joining the Portada Sports Marketing Board.
The American Hockey League’s San Antonio Rampage held the first two of five Hispanic-themed nights in which they become Los Chimuelos de San Antonio. Connecting with the large Latino population in San Antonio is essential for a team whose sport isn’t traditionally connected with this base.
According to the Social Lens Research Voice Command Study, multicultural women are leading the way in the adoption of voice-based technology. Even though voice command is not yet mainstream, it is expected to become one of the leading technologies of the near future.
We are excited to announce that Oscar Padilla, VP of Digital Media Marketing and Insights is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System. The Council System’s next in-person meeting will be at Portada Los Angeles on March 14 in Los Angeles’ Loews Hotel.
We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this
The Canadian Football League and Mexico’s LFA announced a partnership that will encompass player development, marketing and other connections between the leagues.
Including information from over three million consumers, BrandZ, a consumer-focused source of brand equity knowledge and insight, has released the 2019 Top 100 Most Valuable US Brands report.