For FIFA, increased participation will mean increased interest in the women’s game, leading to more marketing opportunities for brands as well.
– Sports Hot Topics
Padilla is one of the most prominent Latinas in sports marketing who has the rare mix of Hispanic expertise across sports.
NYCFC strengthened its ties to its important Latino fan base with Hispanic Heritage Night and a renewed partnership commitment from Goya.
Nike debuted its Juntas Imparables campaign, step one of a long planned and multitiered play into the Mexican marketplace for Nike.
FILA hasn’t been as aggressive in Latin America as other sporting goods retailers, but the grassroots elements of the AAT sponsorship signals it may be looking to gain a greater foothold there.
IMPACT Wrestling is trying to recapture the fans’ trust with help from leveraging relationships with Lucha Underground and Mexico’s Lucha Libre AAA.
Flavorful seasonings are a big part of Latino culture, and the Mexican-American Treviño family has expanded its six main brands to 46 states and online, with on-site connections like recent ones at Fire and White Sox games essential to its growth.
As head of Latino / Spanish content at Sports Illustrated, Luis Miguel Echegaray is looking to grow SI.com’s audience, making the website and TV shows a “go to” spot for Hispanic sports fans.
We talked to Santi Tefel, Senior VP at Pinnacle Financial Partners, about why the banking company decided to become USL team Nashville FC newest sponsor.
Three September initiatives reflecting baseball’s growing Hispanic influence are Roberto Clemente Day, a new MLB Latin American trainer’s program and the extension of ‘Play Ball’ to Panama.
La Liga’s Real Betis club’s partnership with esports company Esportia is the latest example of a soccer organization delving into the gaming world.
The Puerto Rico Little League team made some waves out of the Carribbean region, continuing the sport’s legacy on the island.
Low viewership of Lakers and Galaxy games also available on the English-language Spectrum SportsNet, combined with other market factors including cord-cutting caused a rethinking of how Spanish-speaking fans will receive content moving forward.
The emergence of teams like Cuervos offers young Latino players more options and can be a boon to the savvy marketer moving forward.
The National Football League is looking to grow the popularity of football abroad and Mexico is a market that the league has targeted.
Recently-retired Ronaldinho has launched a cryptocurrency, RSC, as part of a broad-based world football business. RSC and the associated business is the largest-scale effort by a global soccer superstar in the crypto world, and could serve as a model for others to tap into the sport’s estimated 3.5 billion fans.
With World Cup now completed, it’s baseball’s turn to show off its Latino stars in the All-Star Game and associated activities this week in Washington, D.C. Baseball’s Latino numbers are higher than ever, and companies are figuring out the best ways to transfer that star power to marketing strength.
Lizzie Seedhouse, SVP of Digital for USL, and Josh Keller, VP of Business Development for the USL, talked to Portada about the relevance of video to connect with fans and leverage brands’ sponsorships.
Mitú has carved out a niche in the social space, helping brands leverage the World Cup to engage millennial Latinos. The example set by Mitú at World Cup can serve as a template or at least a starting point for brands to connect with Hispanics through grand-scale sporting events.
love.fútbol Drives Community, Media, Brand Activations Through The Global Excitement, Passion Of Soccer
love.fútbol is a non-profit that mobilizes and engages communities to plan, build, manage, activate and redefine their own football pitches as sustainable platforms for social change. World Cup is the perfect time for organizations like love.fútbol to connect with global brands to spread their messages and maximize their visibility.