IMPACT Wrestling is trying to recapture the fans’ trust with help from leveraging relationships with Lucha Underground and Mexico’s Lucha Libre AAA.
– Sports Hot Topics
Flavorful seasonings are a big part of Latino culture, and the Mexican-American Treviño family has expanded its six main brands to 46 states and online, with on-site connections like recent ones at Fire and White Sox games essential to its growth.
As head of Latino / Spanish content at Sports Illustrated, Luis Miguel Echegaray is looking to grow SI.com’s audience, making the website and TV shows a “go to” spot for Hispanic sports fans.
Three September initiatives reflecting baseball’s growing Hispanic influence are Roberto Clemente Day, a new MLB Latin American trainer’s program and the extension of ‘Play Ball’ to Panama.
La Liga’s Real Betis club’s partnership with esports company Esportia is the latest example of a soccer organization delving into the gaming world.
The Puerto Rico Little League team made some waves out of the Carribbean region, continuing the sport’s legacy on the island.
Low viewership of Lakers and Galaxy games also available on the English-language Spectrum SportsNet, combined with other market factors including cord-cutting caused a rethinking of how Spanish-speaking fans will receive content moving forward.
The emergence of teams like Cuervos offers young Latino players more options and can be a boon to the savvy marketer moving forward.
The National Football League is looking to grow the popularity of football abroad and Mexico is a market that the league has targeted.
Recently-retired Ronaldinho has launched a cryptocurrency, RSC, as part of a broad-based world football business. RSC and the associated business is the largest-scale effort by a global soccer superstar in the crypto world, and could serve as a model for others to tap into the sport’s estimated 3.5 billion fans.
With World Cup now completed, it’s baseball’s turn to show off its Latino stars in the All-Star Game and associated activities this week in Washington, D.C. Baseball’s Latino numbers are higher than ever, and companies are figuring out the best ways to transfer that star power to marketing strength.
Lizzie Seedhouse, SVP of Digital for USL, and Josh Keller, VP of Business Development for the USL, talked to Portada about the relevance of video to connect with fans and leverage brands’ sponsorships.
Mitú has carved out a niche in the social space, helping brands leverage the World Cup to engage millennial Latinos. The example set by Mitú at World Cup can serve as a template or at least a starting point for brands to connect with Hispanics through grand-scale sporting events.
love.fútbol Drives Community, Media, Brand Activations Through The Global Excitement, Passion Of Soccer
love.fútbol is a non-profit that mobilizes and engages communities to plan, build, manage, activate and redefine their own football pitches as sustainable platforms for social change. World Cup is the perfect time for organizations like love.fútbol to connect with global brands to spread their messages and maximize their visibility.
Wells Fargo’s campaign featuring Landon Donovan supporting Team Mexico in the World Cup has gained some attention amid some “controversy” regarding the spots. Marketers can use the window of Mexico’s success and popularity with an American figure who can transcend cultures and casual fans to draw needed awareness here.
Comcast this week announced a bilingual video experience integrating Fox and Telemundo World Cup coverage. This will be a great test for soccer fans who may have had to turn down the volume and follow their favorite brands when the language, especially Spanish, did not fit the household.
James Borrego has been named head coach of the Charlotte Hornets. The hiring of Borrego may signal a stronger push
towards attracting the Latino fan base, which already has numerous superstars of Hispanic heritage to root for.
Teams are finding ways to engage more authentically with their Latino fan bases. This growing demographic is critical to franchises and brands, and the more ingrained they are in the community, the more effective their marketing can be.
The Association soccer league has created a new, athletics-based way of networking in Los Angeles. Big brands like SpaceX and Beats by Dre are already on board in this opportunity for multicultural connections in the diverse Los Angeles market.
Panini’s Jason Howarth, Las Vegas Lights’ Steve Pastorino and the L.A. Galaxy’s Brendan Hannan weigh in on the importance of the Latino market at World Cup this summer. Resetting from a U.S.-Canada focus to Latino fandom is critical for brands with World Cup ties.