We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.
– Sports Hot Topics
Priming the pump for Mexican growth is not just smart for fan engagement, it could open a whole new geographic region for NBA action.
England’s Football Association is using Brexit as a catalyst to lower the number of overseas players allowed to play on English Premier League clubs. The FA’s Brexit policy could shake up the transfer market for South American players.
MLS and Liga Bancomer MX have reportedly discussed the possibility of a superleague, encompassing clubs in Canada, the U.S. and Mexico.
Programs that celebrate the Latino influence in baseball and connect to the community are positive for the teams and their fans, and a potential touch point for marketers.
For FIFA, increased participation will mean increased interest in the women’s game, leading to more marketing opportunities for brands as well.
Padilla is one of the most prominent Latinas in sports marketing who has the rare mix of Hispanic expertise across sports.
NYCFC strengthened its ties to its important Latino fan base with Hispanic Heritage Night and a renewed partnership commitment from Goya.
Nike debuted its Juntas Imparables campaign, step one of a long planned and multitiered play into the Mexican marketplace for Nike.
FILA hasn’t been as aggressive in Latin America as other sporting goods retailers, but the grassroots elements of the AAT sponsorship signals it may be looking to gain a greater foothold there.
IMPACT Wrestling is trying to recapture the fans’ trust with help from leveraging relationships with Lucha Underground and Mexico’s Lucha Libre AAA.
Flavorful seasonings are a big part of Latino culture, and the Mexican-American Treviño family has expanded its six main brands to 46 states and online, with on-site connections like recent ones at Fire and White Sox games essential to its growth.
As head of Latino / Spanish content at Sports Illustrated, Luis Miguel Echegaray is looking to grow SI.com’s audience, making the website and TV shows a “go to” spot for Hispanic sports fans.
We talked to Santi Tefel, Senior VP at Pinnacle Financial Partners, about why the banking company decided to become USL team Nashville FC newest sponsor.
Three September initiatives reflecting baseball’s growing Hispanic influence are Roberto Clemente Day, a new MLB Latin American trainer’s program and the extension of ‘Play Ball’ to Panama.
La Liga’s Real Betis club’s partnership with esports company Esportia is the latest example of a soccer organization delving into the gaming world.
The Puerto Rico Little League team made some waves out of the Carribbean region, continuing the sport’s legacy on the island.
Low viewership of Lakers and Galaxy games also available on the English-language Spectrum SportsNet, combined with other market factors including cord-cutting caused a rethinking of how Spanish-speaking fans will receive content moving forward.
The emergence of teams like Cuervos offers young Latino players more options and can be a boon to the savvy marketer moving forward.
The National Football League is looking to grow the popularity of football abroad and Mexico is a market that the league has targeted.