American Hat Company has added two young Brazilian pro rodeo stars to its rosters of ambassadors. The dominance of Brazil in the sport is reflected in the marketing efforts of American Hat and other companies that sponsor PBR and its riders.
– 6 things to know
The fourth annual LaLiga Promises international tournament was held in Hoboken, N.J., last weekend. International youth events like LaLiga Promises are critical for international clubs in their effort to gain new fans, in addition to promoting the positive values of soccer as a whole.
We looked at Comscore data of the most-visited Sports sites in Latin America, and particularly in Mexico.
Soccer in the U.S. was dealt a blow with the National Team’s absence from FIFA World Cup, but the sport is stronger than ever in the Hispanic community here, with two friendlies and the International Champions Cup hitting this summer.
Jacqueline Hernandez, formerly of NBCUniversal, has been named President of Combate Americas. The addition of Hernandez, one of the most prominent Latinas in sports media, is a clear indicator that Combate Americas, targeting the Hispanic fan base, is continuing its rise among MMA promotions.
Entravision has announced several promotional initiatives tied into its FIFA World Cup Spanish-language radio coverage. Connecting with U.S. fans supporting their native Latin American nations is particularly critical with the absence of Team USA at World Cup, beginning in two weeks.
Brasileirão will be seen on YouTube in 27 countries in Europe, Asia, and Oceania via a new agreement with Spanish producer Mediapro. The deal greatly expands the footprint of the sometimes overlooked Brasileirão and provides YouTube users in those regions with new, unique content, ripe for marketers.
One of the largest Paso Fino equestrian events, Spectrum International, took place last week in Miami. Paso Fino’s long history in Latin America and South Florida make it the premier breed for equestrian events among Hispanic fans, and the annual event is one of the largest in the country.
The PGA Tour is continuing its partnership with social media network mitú, which reaches a massive, cross-cultural audience. Hispanics aren’t traditionally huge golf consumers, but some specific strategies by the PGA Tour can help it market its Latino stars and build that fan base.
Multi-national media, sports and entertainment group RELEVENT has acquired BRC Group, a leading marketer and producer of Hispanic soccer programs in the U.S. The agreement expands RELEVENT’s reach into the Hispanic grassroots market and should be a boon for youth soccer programs across the country.
Sergio “Checo” Perez finished third in Azerbaijan Grand Prix to claim his first podium finish of the Formula 1 season. This latest finish sees Perez become the most successful Mexican F1 driver with eight podium finishes to his name.