Sports Marketing News

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Three Golden Rules for Soccer Influencer Marketing

By Gabriela Gutiérrez M. Influencers have become a major force in sports and soccer marketing. Mexico’s Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market. Soccer runs through Javier’s veins. His dad used to joke […]


Leading Executives from Octagon, WME I IMG and LeadDog Marketing Group Added to Portada17 Speaker Roster

Ed Horne, EVP, Global Partnerships, WME | IMG,  Dan Mannix, President and CEO, LeadDog Marketing Group and Simon Wardle, Chief Strategy Officer, Octagon are the latest major speaker additions to Portada’s Sports Marketing Forum. Check out our uniquely curated agenda! The Sports Forum takes place in New York City’s Yotel during the first day of Portada17 on September 13 and is followed by the 11th Annual Multicultural Marketing and Media Conference on September 14.


Jill Leccia to Share Insights about Gatorade’s 5V5 Tournament at #Portada17

Jill Leccia, Global Platforms Marketing Director for Gatorade Latin America, PepsiCo is the latest Marketing Trailblazer to join #Portada17 in NYC on Sept. 13-14.  Early bird pricing expires tomorrow Friday August 4! Leccia will be providing actionable experiential marketing insights about Gatorade’s 5V5 Youth Soccer Tournament, which is played annually in 16 countries.


MasterCard’s Mike Tasevski, Publicis’ Dan Donnelly and Scouts Sports and Entertainment’s Michael Neuman to Participate in Sports Marketing Forum at #Portada17

Mike Tasevski, VP, North America Sponsorships at MasterCard, Dan Donnelly, EVP, Managing Director, Publicis Media Sports and Michael Neuman, EVP, Managing Partner, Scout Sports and Entertainment are marketing trailblazers participating at the Sports Marketing Forum in New York City’s Yotel on September 13.


MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).