Andrade “Cien” Almas made his WWE pay-per-view debut during WWE’s SummerSlam weekend. WWE covets the Hispanic wrestling market, and the sports entertainment company hopes Andrade “Cien” Almas can replicate the success he found in Mexico and Japan, growing their international fanbase.
– 6 things to know
The nominations were received and the jury voted. After going through a series of brilliant submissions, the finalists have been chosen in each of the five categories of the 2018 Portada Awards. Take a look at the list and get tickets for the award ceremony, to take place at the end of #PortadaNY on September, 25. For even more chances to network with first-rate executives, join us for a list of thought-provoking conferences and choose your one-on-one meetings now!
A Chivas press conference received some social media exposure for its excessive product placement in front of coach Jose Cardozo. The almost comical number of items, coupled with a mic flag and step-and-repeat logo got a few laughs and actually provided some basically harmless extra exposure for the Liga MX team and a few of its partner brands.
The financial troubles of leading media rights firm MP & Silva leaves international football, and other sports rights, in flux. The unexpected availability of these rights may present opportunities for brands to partner with some of the world’s biggest football properties.
Brands are increasingly utilizing direct social media networking outlets as viable marketing opportunities, reflected in the fees celebrities charge for this access.
The boxing reality series “The Contender” debuts on EPIX on Friday, August 24, with the Hispanic audience an important factor in its success. The tradition of boxing across Latin America and among Latinos in the U.S., has never been stronger.
ESPN has built and dedicated a multifunctional sports space in Xochimilco, Mexico. This home to programs that teach young people employability skills through sports is an example of how sports and soccer can change the world, with the help of corporate partners.
The Orlando Magic will play the Chicago Bulls (Dec. 13) and Utah Jazz (Dec. 15) in the third straight iteration of the NBA Mexico City Series. The NBA continues to be at the front of extending its brand beyond the U.S. and Canada.
The new flyweight champion is also the only Hispanic Olympic gold medalist, with a huge personality that is an ideal crossover hit for marketers.
Top LatAm Sports Sites: 52% of Mexicans With an Internet Connection Looked for Sports Content in June
Latin Americans are very interested in sports; the websites they choose to consume content shed light on what interests them the most. Since the first half of the FIFA World Cup took place in June, there have been interesting developments in the latest rankings.
Consistent programs like LaLiga World Challenge can help boost the presence of international clubs in the U.S. and Latin America, in particular with the Hispanic fan base.
A crossover standout like Lindor, who has appeal not just to Latinos but to a wide variety of fans, can be what baseball needs as it struggles to market outside of die-hard fans, to younger audiences.