Allegations against Juventus star Cristiano Ronaldo have made some of his partners take a pause until his legal issues are settled.
– 6 things to know
Increased accessibility to the sport in the U.S. and the work of organizations like The First Tee means more opportunities and potential business expansion.
Programs like the HLLA and the “Feel the Orgullo” campaign offer ways for the league and partners like Nationwide to honor leaders in the Hispanic community, an ever-growing fan base segment.
#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment
Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.
Get your tickets to #PortadaNY and learn about the best (and the not so great) consumer engagement practices during the 2018 FIFA World Cup. Daniel Keats, Director Consumer Marketing at Sponsorships, Allstate and Alejandro Solorio, Hispanic Marketing Director at Comcast Corporation will dig deep into the matter.
La Liga’s gamble to export to domestic league matches won’t do much to grow soccer in America.
Barcelona expand their football influence in the Americas and continue their global initiative to grow their brand of football.
Rafael Nadal, 17 years and 80 career singles titles after his 2001 debut, transcends both the Spanish and English speaking world.
Superstar Cristiano Ronaldo has agreed to purchase La Liga side Real Valladolid for just over US $35 million. His ownership gives immediate credibility to the squad, though the challenges of ownership are many, even for someone of Ronaldo’s noted business acumen.