A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
– 6 things to know
Any Los Angeles market strategy should have the Hispanic fan at the forefront. For major league teams such as LAFC and the LA Rams, the challenge is to truly connect emotionally with Latinos through shared values.
MLS has announced a series of partnerships reflecting and promoting the diversity of its teams and fans. More than any other league in North America, MLS thinks and act multilingual in almost every business action it has.
Nielsen Weekly Social Ratings: Premio lo Nuestro Was the Second Most Popular Show of the Week Just Behind the Oscars
We are looking at Nielsen’s social content ratings of the week of February 18 to 24 in order to get a good sense of which social platforms are the best tool for viewers to engage with their favorite programming.
Considering Austin, Texas’s Hispanic demographic makes up 35 percent of the city’s population, Austin FC needs to win over local Hispanic audiences and business to help build a fanbase for the expansion soccer club.