Mexican beer Tecate will be sold in 70 markets worldwide.
– 6 things to know
Mexican soccer player Javier ‘Chicharito’ Hernandez has been offered $10 million to join Los Angeles FC, starting 2018 season.
Five-a-side soccer group Goals Soccer Centres is in merger talks with its main rival company Powerleague.
Only five athletes from around the world made it into the 100 Most Influential People of 2017 list, and only one of them isn’t from the U.S.
Telemundo, the official Spanish-language broadcaster of the 2018 FIFA World Cup in Russia, has selected Anomaly to lead the strategy and creative for the broadcast of the event.
Follow the weekend’s ratings through the live sports top 25 ranking! Here is a quick look at what people watched over the past weekend.
In this regular feature, we look at the most watched soccer matches in the U.S. over the past weekend, the networks that came out on top and other relevant insights.
This new Portada research report provides intelligence and best practices on the use of social media for soccer marketing to brand, agency and media executives. The information has been compiled by Portada’s Research team from Portada proprietary data, third-party data as well as interviews with key industry players. Get answers to the below questions: Which […]
Johnson & Johnson announced a multi-year extension as the official healthcare partner of MLS and US Soccer.
The two Spanish soccer clubs surpassed the 100-million-fan mark on Facebook within hours of each other.
The salary gap between female soccer players and their male star counterparts is huge.
Portada is recognizing the important role of soccer marketing in the U.S. and Latin America by introducing the Golazo International Soccer Award. The Nine shortlisted nominees for the Golazo International Soccer Award pitch will battle it out in front of a jury at PortadaLat on June 7 in Miami! Who will come out on top? Nominate your candidates!
On April 4, voters in St. Louis, Missouri will decide whether to increase taxes in order to finance a new soccer stadium.
All decision makers and trailblazers in U.S. and Latin American marketing communications will be at our must-attend 9th annual edition in Miami’s Hyatt Regency Hotel. More than 100 trailblazers will lead different sessions, workshops as well as an innovative award program. As always, networking opportunities will also be very prominent
Uniform manufacturers, banks, cement companies, and casinos top the list of Mexican soccer sponsors.Because having the exclusive for making and selling team uniforms, or having your beer logo on a team jersey – in addition to selling the beverage at the stadium – are profitable investments for brands, even if sponsorship figures for Mexican soccer remain undisclosed.
Budweiser will introduce customized, specialty MLB team cans featuring unique designs created by local artists who each represent Budweiser’s values and celebration of the pursuit of the American dream.
Relevent Sports unveiled the full lineup of clubs set to participate in the 2017 International Champions Cup (ICC). David Tyler, CEO of Relevent Sports, tells Portada that sponsorship and broadcast right sales are now a very substantial component of ICC’s revenues.
Joaquin Del Rivero and Mauricio Ramirez Cuesta have joined WWE to handle LatAm management team.Del Rivero has been appointed Vice President & General Manager, Latin America, and MaurÍcio Ramírez Cuesta as Marketing Director, Latin America. They will be based in WWE’s Mexico City office.
In this regular feature we look at the most watched soccer matches from the past weekend.
Which are U.S. audiences’ favorite sports sites? Are the traditional sports media brands leading or are there new up and comers? The answers to these questions are below according to comScore’s January 2017 ranking.