Arcos Dorados Holdings Inc. has signed an exclusive contract with soccer star Neymar Jr. to support its 2018 FIFA World Cup Russia™ marketing and brand campaigns beginning in January 2018.Neymar Jr.’s exclusive contract with Arcos Dorados’ Brazilian operation further strengthens McDonald’s brand market leadership in the country.
– 6 things to know
The Chelsea Premier League Football Club from England aims to promote soccer in the United States ; The Club breaks ground on a brand-new, multi-million dollar covered outdoor soccer facility for the youth players of Harlem.
Spanish bank Santander will not renew its Formula One sponsorship of Ferrari from next season.
Univision Deportes has secured broadcast rights to all 18 of Liga MX’s soccer teams in competition through 2017/18, making it the sole destination for Liga MX fútbol fans.
Liga MX Fútbol fans can now enjoy all-inclusive game coverage across all the networks of Univision.
Influencers have become a major force in sports and soccer marketing. Mexico’s Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.
Good news! Portada Sports E-letter Subscribers can benefit from a US $50 dollar discount to attend Portada’s Sports Marketing Forum on Sept. 13
Leading Executives from Octagon, WME I IMG and LeadDog Marketing Group Added to Portada17 Speaker Roster
Ed Horne, EVP, Global Partnerships, WME | IMG, Dan Mannix, President and CEO, LeadDog Marketing Group and Simon Wardle, Chief Strategy Officer, Octagon are the latest major speaker additions to Portada’s Sports Marketing Forum. Check out our uniquely curated agenda! The Sports Forum takes place in New York City’s Yotel during the first day of Portada17 on September 13 and is followed by the 11th Annual Multicultural Marketing and Media Conference on September 14.
Jill Leccia, Global Platforms Marketing Director for Gatorade Latin America, PepsiCo is the latest Marketing Trailblazer to join #Portada17 in NYC on Sept. 13-14. Early bird pricing expires tomorrow Friday August 4! Leccia will be providing actionable experiential marketing insights about Gatorade’s 5V5 Youth Soccer Tournament, which is played annually in 16 countries.
US Hispanic digital media company H Code Media, is announcing an exclusive partnership with Futbol Sites (FSN), a top digital sports media group in Latin America.
We talked to Alyssa Bruno, Marketing Director for the Colorado Rapids, about what strategies are working the best to grow the team within the MLS.
While the United States, Europe and Asia have positioned themselves as highly profitable markets for eSports, brands in Mexico and Latin America still do not think of it as sports.
Publicis Media’s Dan Donnelly: “At World Cup Years we Look at Opportunities to Engage Fans that Might not Always be Thinking about Soccer.”
Dan Donnelly leads the Sports division for Publicis Media. Donnelly will be one of the key participants at our Sports Marketing Forum in NYC on Sept. 13, (others include major marketers at Anheuser Busch, Mastercard and Allstate ) . Donnelly talks to Portada about the 2018 Soccer World Cup, the Publicis reorg, and more…
Gameloft, a leading global publisher of mobile video games, seeks to move up in the market with its offer to integrate ads into its video games.
Grupo Milenio is preparing to announce the purchase of sports portal Mediotiempo.
Chivas TV announces an alliance with Playmaker Media, part of NBC Sports, for the launch of Chivas TV 2.0; while Univision maintains U.S. broadcasting rights.
MasterCard’s Mike Tasevski, Publicis’ Dan Donnelly and Scouts Sports and Entertainment’s Michael Neuman to Participate in Sports Marketing Forum at #Portada17
Mike Tasevski, VP, North America Sponsorships at MasterCard, Dan Donnelly, EVP, Managing Director, Publicis Media Sports and Michael Neuman, EVP, Managing Partner, Scout Sports and Entertainment are marketing trailblazers participating at the Sports Marketing Forum in New York City’s Yotel on September 13.
YouTube has more viewers, but Twitch generates better profits.
A week ago, Univision announced its alliance with Juanfutbol to launch an exclusive soccer channel focused on millennials. Now, in an interview with Portada, Juanfutbol founder Miguel Ramírez Lombana tells us about his plans for expanding the business to a second country in Latin America.
Minute Media announces the launch of its newest brand, esports platform DBLTAP.
NeuLion announced a new deal with the English Football League (EFL).