Sports Marketing News

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RESEARCH REPORT: Soccer, How Brands Need to Leverage Social Media to Engage Fans

This new Portada research report  provides intelligence and best practices on the use of social media for soccer marketing to brand, agency and media executives. The information has been compiled by Portada’s Research team from Portada proprietary data, third-party data as well as interviews with key industry players. Get answers to the below questions: Which […]


Call for Entries: Golazo International Soccer Award, NOMINATE by TONIGHT!

Portada is recognizing the important role of soccer marketing in the U.S. and Latin America by introducing the Golazo International Soccer Award. The Nine shortlisted nominees for the Golazo International Soccer Award pitch will battle it out in front of a jury at PortadaLat on June 7 in Miami! Who will come out on top? Nominate your candidates!


What Brands are Sponsoring Mexican Soccer (in Mexico)?

Uniform manufacturers, banks, cement companies, and casinos top the list of Mexican soccer sponsors.Because having the exclusive for making and selling team uniforms, or having your beer logo on a team jersey – in addition to selling the beverage at the stadium – are profitable investments for brands, even if sponsorship figures for Mexican soccer remain undisclosed.


Relevent Sports unveils International Champions Cup Lineup

Relevent Sports unveiled the full lineup of clubs set to participate in the 2017 International Champions Cup (ICC). David Tyler, CEO of Relevent Sports, tells Portada that sponsorship and broadcast right sales are now a very substantial component of ICC’s revenues.


MORE FROM PORTADA

SOUNDING OFF: Lee Flynn- How to Use Marketing to Your Business’ Advantage

SOUNDING OFF: Lee Flynn- How to Use Marketing to Your Business’ Advantage

One way in which a company can stand out from the competition is through an excellent marketing strategy that not only attracts, but also retains customers. So what are some key parts of an excellent marketing strategy?


Only These Five Athletes Made it to the Time Magazine 100 List

Only These Five Athletes Made it to the Time Magazine 100 List

Only five athletes from around the world made it into the 100 Most Influential People of 2017 list, and only one of them isn't from the U.S.


RANKING: Top 10 Websites Most Visited by US Hispanics

RANKING: Top 10 Websites Most Visited by US Hispanics

Which websites do US Hispanics prefer? What activities do these sites allow them to do? Does gender play a role when it comes to choosing online media? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.