P&G Calls for Women’s equal pay. A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop-shop.
- The BBC has secured exclusive live rights for Uefa Women’s Euro 2021. The deal follows the corporation achieving record ratings for its coverage of this year’s Fifa Women’s World Cup.
Official US Soccer partner Procter & Gamble (P&G) has made a public donation of US$529,000 backing up the US women’s national soccer team’s (USWNT) fight for equal pay. The move comes after the company ran a full-page ad in the Sunday editions of The New York Times, calling for women’s equal pay.
P&G has been the first U.S. Soccer sponsor to address the subject. The brand has backed up the USWNT via its Secret Brand. “Inequality is about more than pay and players,” P&G said in the ad. “It’s about values.”
- Canadian streaming platform OneSoccer has added Liga MX to its rights portfolio. The deal includes two games a week from Mexico’s top-flight soccer league. The first streaming will be on 20th July, the week of the 2019 league-opening Apertura tournament. “We have no doubt that the support for the historic, first-ever Leagues Cup final from the passionate soccer fans of Las Vegas and surrounding region will be tremendous, and the atmosphere at Sam Boyd Stadium will be electric,” said Don Garber, MLS Commissioner.
- Konami has become Bayern Munich’s platinum partner. The gaming company will carry out a complete 3D scan of Bayern’s Allianz Arena in order to accurately recreate the 75,000-seater venue in the game. Bayern also announced Serge Gnabry as an official PES ambassador.
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- Streaming platform FloSports has secured broadcast rights to the Ligue 1 Games pre-season soccer tournament in the US and Canadian. The four-match tournament will be available live and on-demand via FloFC.com, FloSports’ soccer-dedicated, over-the-top (OTT) service.