Amerant Opens Miami Branch, Cementing Ties with Community and Sports Partnerships
Amerant Bank celebrated the grand opening of its newest branch in the heart of Downtown Miami, marking another significant step in its expansion across South Florida.
Amerant Bank celebrated the grand opening of its newest branch in the heart of Downtown Miami, marking another significant step in its expansion across South Florida.
As the countdown to FIFA World Cup 2026™ begins, Miami is not only gearing up to host one of the world’s largest sporting events but
Portada’s 2019-2020 Panregional Marketing and Media Report explores the influence of certain territories over panregional marketing. These panregional marketing hubs influence the purchase of marketing services ranging from production, PR and creative to paid media.
IMS will manage P&G’s communications in ten Latin American markets across all digital platforms. The agreement allows P&G to reach audiences through short video adds ensuring brand safety and viewability.
On Wednesday, during the 9th annual PortadaLat convention in Miami, which started yesterday, the winners of the Top Digital Innovator, Top Latin Online Video Campaign, Top Video Creator, and Top Panregional Mkt Professional awards were revealed. Find out who they are!
Our ninth annual #PortadaLat Forum took place on June 7 and 8 the Miami Hyatt Regency. Experience the event again through its pictures.
What: The challenge that newspapers and other print media face in Latin America to stay afloat through selling advertising. Why It Matters: Brands are increasingly
Kinetic Worldwide, Latcom, and Mediakeys Create the First Global Out of Home Fulfilment Platform.The Smart Alliance is the first global-scale platform facilitating neutral access to OOH inventory and audiences across 250 markets, and allowing clients to buy media around the world in one simple location.
Content marketing, mobile marketing, multi-screen and programmatic buying were the biggest highlights of 2015. Here, we share the reflections of Denisse Guerra, Diego Reck, Martín Frontini, Eugenia Denari, Jeremy Piotraut, John Mafoutsis, Martin Jones, Carlos Espindola and Borja Beneyto.
With Marriott’s acquisition of Starwood, the largest hotel chain in the world is born. And what implications will
this have for both of their expansion strategies for Latin America?
in the first article of our new series about the latest trends and actors in panregional digital and print publishing, we talk to Cosas, the publisher of COSAS magazine and several brand extensions.
What: Brewing and beverage company SABMillerris expanding its beer category in Latin America to increase growth through the expansion and strengthening of brand portfolios. SABMiller’s strategy
Copa America, taking place in Chile right now with the participation of soccer giants Brazil, Argentina, Uruguay and Mexico is the main international soccer event being played in the Americas this year. We asked several executives at mostly panregional media properties how they have been selling advertising into Copa America.
Wilson Calil, Regional Marketing Manager Latin America & Caribbean at Electrolux Home Products, is the winner of the coveted “Top Marketer to Latin American Audiences” Award, which was announced at Portada’s recent #PortadaLat events in Miami. We interviewed Calil on the main features of an excellent marketer as well as on Electrolux Home Products Latin American marketing organization,strategy, media mix and more…
In our first Interview with a Speaker of our upcoming #Portadalat (the Latin American Advertising and Media Summit and Online Video Forum in Miami on June 3-4), we talk to Ruben Leo Sarmiento, Marketing Director of Genomma Lab, an OTC (Over-the-Counter) and Personal Care maker that leads the advertiser rankings in many Latin American countries. Sarmiento, who is based in Mexico City, shared his ideas on Latin American TV Advertising, the Panregional vs. Local Marketing approach, Product Category Expansion and more…
Miami is frequently nicknamed as the “capital of Latin America”. The South Floridian Metropolis, has been a major center of the Latin American Advertising and Media markets over the last decades. Major Latin American agency, marketing and media decisions were and are taken out of South Florida. But, wait a moment, is this still the case? Haven’t there been structural changes in the last few years that threaten Miami’s place as the capital of Latin American Marketing and Media? 8 key questions and their answers.
Alcatel Onetouch’s current Latin American campaign managed by Wikot is an interesting example of a panregional effort that combines Pay-TV, Outdoor and Online Video Advertising with content marketing/social media efforts. Let’s analyze the campaign.
Fernando Mariano, CEO of Orlando,FL based Multimedia Inc. earlier this year celebrated 50 years in the Communications sector. Portada talked to the Brazilian executive to discuss how international media representation and placement has evolved throughout his career.
Michael Jones, CEO of MEC Latina America, is leaving MEC after 19 years at the company. MEC hasn´t announced yet who will replace Jones, but
Evelyn Ferro is leaving her position as Communications Director, World Markets at IPG Mediabrands to become Sizmek’s new Marketing Communications Manager, LATAM.