Panregional Marketing

SABMiller to Expand Beer Product Offerings in Latin America

What: Brewing and beverage company SABMillerris expanding its beer category in Latin America to increase growth through the expansion and strengthening of brand portfolios. SABMiller’s strategy for unlocking this growth is making beer the drink of choice on more occasions, for a wider group of consumers and with innovation playing an important role. Why it matters: […]


Wilson Calil: “A Marketer has to be a Leader, at the Forefront of Tech and Always Listen to the Consumer.”

Wilson Calil, ‎Regional Marketing Manager Latin America & Caribbean at Electrolux Home Products, is the winner of the coveted “Top Marketer to Latin American Audiences” Award, which was announced at Portada’s recent #PortadaLat events in Miami. We interviewed Calil on the main features of an excellent marketer as well as on Electrolux Home Products Latin American marketing organization,strategy, media mix and more…


Research: Latin Americans Have Significantly Higher Brand Attachment, Havas Study Reveals

Havas’ Meaningful Brands 2015 study reveals  that brands do matter in LatAm, as the disconnection to brands is lower  than globally, which means the connection with brands is healthier than in other regions. Latin America outperforms global results by 7 percentage points in “brand attachment”. In LatAm 47% of the people would care if the brands analysed disappeared, […]


#Portadalat Speaker : Genomma Lab’s Ruben Leo Sarmiento on the Strategy of one of LatAm’s largest Advertisers

In our first Interview with a Speaker of our upcoming #Portadalat (the Latin American Advertising and Media Summit and Online Video Forum in Miami on June 3-4), we talk to Ruben Leo Sarmiento, Marketing Director of Genomma Lab, an OTC (Over-the-Counter) and Personal Care maker that leads the advertiser rankings in many Latin American countries. Sarmiento, who is based in Mexico City, shared his ideas on Latin American TV Advertising, the Panregional vs. Local Marketing approach, Product Category Expansion and more…


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GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.


Mar-Tech Roundup: Alexa, Cortana virtual assistants team up to battle Apple, Google

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A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.


Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.