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SALES LEADS: BRP, Old Spice, Hennessy…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Lionsgate Acquires Starz for US$4.4 bn in Cash and Stock

Content leader Lionsgate will acquire integrated media and entertainment company Starz for a combination of cash and stock totaling US$4.4 billion.The deal creates global content powerhouse by combining premier independent content company with world-class distribution platform.

Gannett Buys Digital Marketing Company ReachLocal

Gannett Co., Inc. and ReachLocal, Inc. announced a merger agreement whereby Gannett would acquire the outstanding shares of ReachLocal, Inc., for US$4.60 per share in cash, via a tender offer.The transaction has been unanimously approved by the Boards of Directors of both companies and is expected to be completed in the third quarter