H Code Media Strikes Exclusive Partnership with Futbol Sites
US Hispanic digital media company H Code Media, is announcing an exclusive partnership with Futbol Sites (FSN), a top digital sports media group in Latin America.
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US Hispanic digital media company H Code Media, is announcing an exclusive partnership with Futbol Sites (FSN), a top digital sports media group in Latin America.
Lionsgate and Hemisphere Media Group have launched PANTAYA, the first Spanish-language over-the-top (OTT) service dedicated to premium content for the Hispanic community in the U.S.
New York-based sports media agency MP & Silva and Baral LLC have closed a multi-year partnership to market media and sponsorship rights for 7 Liga Ascenso clubs. The agreement covers all media rights platforms for the U.S. territory.
According to Zenith’s Online Video Forecast, viewers will spend an average of 47.4 minutes a day watching videos online this year, up from 39.6 minutes in 2016. This is partly driven by a 35% increase in viewing on mobile devices, a total of 28.8 minutes a day. How The Story Room, Walton Isaacson, Havas and the community tackle the opportunity.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
TOTAL MARKET – WTF: Will be an Interactive Whiteboard Session with Agency and Brand Stars at our upcoming Portada17 Conference in NYC’s Yotel on Sept. 13 and 14. Stephen Paez, VP, Director Multicultural at Mediavest | Spark, Jose Velez Silva, VP Multicultural Marketing Communications at Comcast , Jose “Pepe” Gil, Multicultural Marketing Manager Hispanic Consumer, B-F Brands, Brown Forman will be participating and more prominent speakers will be added soon.
We talked to Alyssa Bruno, Marketing Director for the Colorado Rapids, about what strategies are working the best to grow the team within the MLS.
Mobile ad platform Sabio Mobile announced a “Validated Publishers” feature for its supply offering.
Brands will be able to secure high-quality supply on Sabio Mobile’s platform through a rigorous vetting process without worrying about brand safety and fraud.
Outbrain has acquired Zemanta, a Slovenian-founded startup headquartered in New York City that paires with Outbrain’s interest to put native advertising on the same scale as display.By pairing Outbrain’s global network with Zemanta’s platform, marketers will be able to deliver scale, brand safety, and user engagement in one offering.
While the United States, Europe and Asia have positioned themselves as highly profitable markets for eSports, brands in Mexico and Latin America still do not think of it as sports.
Portada’s Sports Marketing Forum (Sept. 13, NYC Yotel, day 1 of #Portada17) is coming up with uniquely curated content and best-in class networking opportunities. Plus a wonderful space and rooftop, ideal for a day out of the office!
What: Univision Communications Inc. (UCI) has promoted Tonia O’Connor to Chief Revenue Officer (CRO), effective immediately. She will report to Randy Falco, President and Chief Executive Officer. Why it
We talked to Emanuela Zaccone, Digital Entrepreneur, Co-founder and Marketing Manager of TOK.tv, about how the platform in changing the way fans consume live soccer games. TOK.tv recently launched in China, releasing the official Real Madrid app for Chinese fans.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Hello friends! Have you missed me? I’ve been meaning to post the latest news. In the end, I am like the rest of us: with deadlines, targets, and reports to file. And Digital Bites.
AT&T has extended its sponsorship agreement with Soccer United Marketing, the commercial arm of Major League Soccer (MLS). The telecom company will continue to sponsor not only MLS, but also the United States and Mexican national soccer teams.
PebblePost closes series B equity and debt totaling US$47 million, a sum that includes a term loan facility with Horizon Technology Finance and secured credit facility with Silicon Valley Bank (SVB).
Oath, a new Verizon company, resulting from the combination of AOL and Yahoo brands, has defined its leadership structure for Latin America.