What: H Code Media, a US Hispanic digital media company, has closed an exclusive partnership with Futbol Sites (FSN), a top digital sports media group in Latin America.
Why it matters: The US-Hispanic market is mobile first and represents over 17 percent of the US population. More than 30 percent of Hispanic Millennials are soccer fans. These facts are particularly important in the view of the upcoming soccer World Cup in 2018 in Russia.
H Code Media announced the signing of an exclusive partnership with Futbol Sites (FSN), a digital sports media group in Latin America. This exclusive access deal with FSN extends H Code’s advertising inventory into new and previously untapped content areas by approximately 1 million uniques.
The US-Hispanic market is mobile first and represents over 17 percent of the US population with US$1.5 trillion in purchasing power. More than 30 percent of Hispanic Millennials are soccer fans. Despite their size, US Hispanics are very hard to reach as the result of a fragmented content market. To effectively reach them, H Code partners directly with leading Spanish language media companies from around the world, many of them in Latin America, like FSN.
The US-Hispanic market is mobile first and represent over 17 percent of the US population with US$1.5 trillion in purchasing power.
“Futbol Sites has done a fantastic job creating communities to engage with US Hispanics around sports,” said Parker Morse, CEO of H Code Media. “With Futbol Sites, brands will be able to utilize H Code Media’s rich creative products to reach the avid US Hispanic sports fan while they consume rich and authentic soccer content.”
“Soccer is known globally as the most passionate sport in the world,” said Federico Grinberg, CEO & Co-Founder of Futbol Sites. “As major soccer events come down the pipeline, such as the World Cup in 2018, it’s important for advertisers to connect with the Hispanic demographic. By working solely with H Code, we can focus more on the growth of our 25+ sites and more than 80 online communities while H Code handles the monetization component of the equation.”
H Code’s work with Futbol Sites will leverage the differentiated and unique advertising inventory in the market to enhance its current offering. The solutions they collectively deliver will include display, rich media, video, mobile, native, social/digital channels, as well as creative services.
H Code works directly one-to-one with the top 200 U.S. Hispanic premium publishers. As a result, H Code can provide its clients with premium and exclusive access to 20+ million US Hispanic consumers.
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