Lotame acquired mobile ad targeting startup AdMobius. This startup, founded in 2012 by former leaders from Apple’s mobile ad network iAd, identifies audiences across devices for ad targeting purposes. It basically aggregates data to create audience segments that mobile ad networks, publishers, and demand side platforms can use to improve their ad targeting.
Webmoblink have entered the programmatic exchange fray, after launching its own real-time bidding (RTB) marketplace for both mobile and online ad campaigns on top of its existing ad-serving platform.
We compiled the 6 trends coming out of the Mobile World Congress 2014 (MWC) we think are the most significant ones. The event is taking place in
The Mobile World Congress (MWC) finishes today in Barcelona, Spain, and Portada talked to several executives in the Latin space present at the MWC on
Sharethis, in partnership with Mindshare and Unilever, has released a research analyzing the online social behavior of Hispanic consumers, what they share online, how they share it, who they influence, and how sharing relates to offline purchases.
The California-based company Facebook announced the acquisition of the instant messaging app WhatsApp for US $ 19 billion, according to information submitted to the Security and Exchange Commission (SEC). The purchase will be financed with a partial payment in cash as well as shares of the social network.
Rakuten acquires Viber for US $900 million. The acquisition is part of a Rakuten’s strategy into the digital content space, following other acquisitions such as Kobo, Wuaki.tv, and Viki.
Mobile advertising is rapidly flourishing as indicated by the US $5 billion dollar increase in spend this year following a similar result from the previous year. Mobile ad-tech is growing along with it.
Microsoft Corp. has invested US $15 million in Foursquare Labs Inc., building a partnership that will help Windows-powered phones offer restaurant and entertainment suggestions to consumers.
According to Keynote, last Super Bowl wasn’t that exciting making advertisers take part as the main attraction for which they had to make their brand and ads worth the price. They tried to make a difference among consumers with connected devices in their laps and pockets.
ImpreMedia has announced the launch of Flashpik.com, a celebrity photo-based website for the US Hispanic market.
Sunday’s Superbowl is the most important annual event for Sports Marketers. When it comes to sports, (Hispanic) users are more mobile and social, very few watch the games next to a laptop but all of them have their mobile connected device at their side. But will marketers really start taking advantage of this? Real all the answers.
Millward Brow has disclosed 12 key digital and media trends that will shape 2014, when the main challenge for marketing professionals will be to get a better understanding about the consumer use of multiple devices.
In a new report on the mobile ad market analyst Gartner expects global mobile advertising spending to reach $18 billion this year. By 2017 it’s projecting the market will have sized up to be worth $41.9 billion. The estimated global mobile ad spending for the 2013 was $13.1 billion.
The Mobile digital solutions company InternetQ , has continued its’ growth during 2013, increasing incomes by nearly 40% to over €100 million(more than US$ 13 millions)
Turn announced the company has raised US $80 million in Series E funding, reaching a total investment of more than US $135 million.
What: Opera Mediaworks is acquiring Latin mobile ad platform Hunt Mobile Ads. Why it matters: A major mobile advertising network and platform is expanding into the
2014 just started and we say its going to be a banner year for Hispanic marketing. Below 7 growth drivers for marketing and media executives to keep an eye on: The 2014 Soccer World Cup, Programmatic, Digital Video and more…
As 76% of twitter users were accessing the service on mobile devices in the third quarter, twitter is bringing a new ad format that promotes advertiser accounts on the service to users’ mobile tweet streams.
Facebook is putting the feed in motion for the first time with the auto-play videos.