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Mobile Marketing USH

Three Tools to Help You Target Hispanics Via Mobile

We talked to Adsmovil’s Alberto Pardo about the main challenges and recommendations to reach Hispanics effectively through mobile. Hispanics are a hugely important part of the U.S. population, and communicating successfully with them demands a holistic understanding of the consumer’s identity and behavior.

Adsmovil Reaches 48% of U.S. Hispanics According to comScore

Adsmovil offers technology and data for the mobile advertisement business with operations in the U.S., Brazil, Mexico, Colombia, and Argentina. The company’s focus on the U.S. Hispanic market enables its clients to reach more than 90 million monthly mobile users.

Hispanic Mobile Marketing

How RPA Manages Campaigns in a Cookie-less Mobile Marketing World

With the continued growth of mobile marketing comes a growing tracking and attribution problem. Cookies and tracking pixels have been the standard for measurement and attribution for close to 20 years, but what do we do now that cookieless mobile accounts for more than 50 percent of traffic to commercial websites?

Deezer acquires mostly Hispanic targeted Muve Music Service from Cricket (AT&T)

France-based music streaming service Deezer, which competes with Spotify, has acquired the assets of Muve music from Cricket, the wireless carrier acquired by AT&T in 2014 for US$1.2 billion, and it will now partner with AT&T to sell Deezer music services to Cricket subscribers. Terms of the deal have not yet been disclosed.

AppNexus announces strategic partnership with Shazam

AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, is growing stronger in mobile.The company has announced a new partnership with mobile leader Shazam and the evolution of its seminal partnership with Millennial Media during its second European Summit.

Univision Mobile launches in partnership with T-Mobile

Univision and T-Mobile have joined forces to launch Univision Mobile, a wireless service targeting the Hispanic market with specific plans and Univision content. Although Financial terms weren’t disclosed, it is known the service launches May 19.

AdRoll raises US $70m in funding round to expand internationally

The retargeting platform AdRoll has announced a US $70 million funding round, led by Foundation Capital. Performance Equity, Glenmede and Northgate were some of the investors that participated, along with first-time investor Institutional Venture Partners. Eric Liaw of IVP will join AdRoll’s board as an observer.