We talked to Adsmovil’s Alberto Pardo about the main challenges and recommendations to reach Hispanics effectively through mobile. Hispanics are a hugely important part of the U.S. population, and communicating successfully with them demands a holistic understanding of the consumer’s identity and behavior.
Category: Mobile Marketing USH
Adsmovil offers technology and data for the mobile advertisement business with operations in the U.S., Brazil, Mexico, Colombia, and Argentina. The company’s focus on the U.S. Hispanic market enables its clients to reach more than 90 million monthly mobile users.
What: Since the first launch in June 2017, Sprint reminds Verizon customers that they’ll get a whole unlimited year for switching. Why it matters: Telcos are
Portada talked to Christian Martinez, US Multicultural director at Facebook, about how U.S. Hispanics are planning and buying their trips.
With the continued growth of mobile marketing comes a growing tracking and attribution problem. Cookies and tracking pixels have been the standard for measurement and attribution for close to 20 years, but what do we do now that cookieless mobile accounts for more than 50 percent of traffic to commercial websites?
France-based music streaming service Deezer, which competes with Spotify, has acquired the assets of Muve music from Cricket, the wireless carrier acquired by AT&T in 2014 for US$1.2 billion, and it will now partner with AT&T to sell Deezer music services to Cricket subscribers. Terms of the deal have not yet been disclosed.
There is no better way to start the year than to interview a major brand marketer like Sprint’s Hispanic Marketing Manager Kymber Umaña. Umaña focuses on marketing strategy for Sprint’s national and targeted Hispanic campaigns as well as Public Relations. Sprint recently announced that it selected Deutsch LA as its new Agency of Record.
Blogalicious, a community of multi-cultural digital influencers and publishers, has announced a strategic partnership with mobile software and advertising technology firm PadSquad.
What: Publicis Groupe has acquired RUN, a mobile-focused real-time data management and multi-channel programmatic buying platform. Why it matters: Mobile ad spend is expected to increase
Targeted Victory, an audience-driven technology company that specializes in programmatic media buying,has partnered with Hispanic digital platform Pulpo Media.
Zillow has acquired Trulia for US $3.5 billion in stock. The deal, which is expected to close in 2015, could trigger similar consolidations within the online real estate industry.
To jump-start mobile Business, Yahoo is buying Flurry, the mobile app analytics and advertising startup. Financial terms of the deal weren’t disclosed but it is believed the price could be anywhere between US $200 and US $300M.
AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, is growing stronger in mobile.The company has announced a new partnership with mobile leader Shazam and the evolution of its seminal partnership with Millennial Media during its second European Summit.
Univision and T-Mobile have joined forces to launch Univision Mobile, a wireless service targeting the Hispanic market with specific plans and Univision content. Although Financial terms weren’t disclosed, it is known the service launches May 19.
Major newspaper companies are funding a new US $14.5 million round of investment into Wanderful Media, a service that digitizes and distributes the preprints (FSIs) that go out every weekend in local papers across the United States.
The retargeting platform AdRoll has announced a US $70 million funding round, led by Foundation Capital. Performance Equity, Glenmede and Northgate were some of the investors that participated, along with first-time investor Institutional Venture Partners. Eric Liaw of IVP will join AdRoll’s board as an observer.
Opera Mediaworks, the mobile ad platform, has announced an expanded reach across the U.S. Hispanic population through the integration of Hunt Mobile Ads, a mobile ad network in Latin America. Opera Mediaworks had already announced its integration of Hunt Mobile Ads in early January.
National Public Radio is on a hunt for Hispanics. Also for millennials, multicultural programming, and a wider view of America that includes the entire continent. It thinks its mobile app may be the way to get there. Find out how NPR, Batanga and other media properties are using apps to reach Hispanics.
Mobile advertising is rapidly flourishing as indicated by the US $5 billion dollar increase in spend this year following a similar result from the previous year. Mobile ad-tech is growing along with it.