What: Mobvious, a European firm specializing in mobile marketing solutions, is entering the U.S. market. The firm’s main focus will be the bicultural Hispanic.With the support of HiMedia Group and Latam Digital Ventures, the European firm specializing in mobile marketing will be led by Isabel Rafferty. Why it matters: The mobile (video) marketing space is […]
Mobile Advertising Campaigns
Mobile analytics firm AppsFlyer is expanding in LatAm with the opening of a new office in Buenos Aires, Argentina. Latin America is one of the growing sectors of the gaming industry, and it will hit US$4.1 billion this year.
Yahoo has issued an statement where it claims that Yahoo Recommends, a monetization platform for publishers and part of its suite of publisher solutions, will be closed to new sign-ups.The moves comes at difficult times for Yahoo, as the company has been experiencing a sucession of slumps lately. Yahoo Recommends visitors will be directed to its other products.
Despite relatively weak Q1 2015 earnings, Yahoo continues to bet on mobile, native and video. Particularly, on Video with two new video ad units that will be sold through Gemini, Yahoo’s marketplace for mobile search and native advertising.
StartMeApp, a full-stack mobile RTB platform (SSP, Exchange and DSP), reached an agreement with AppNexus through which it becomes an external seller to AppNexus, a major global marketplace acting besides global players like Mopub, Smaato and Nexage. Through this arrangement mobile audiences and mobile inventory available on the StartMeApp mobile ad-exchange can now be purchased via AppNexus.
Targeted Victory, an audience-driven technology company that specializes in programmatic media buying,has partnered with Hispanic digital platform Pulpo Media.
The Mobile Marketing Association (MMA) released a report during Adweek in New York City, explaining that Mobile Marketing Expenditures shold increase to US$ 71 billion in the U.S. within the next decade and close to US$ 220 billion globally. Actual Mobile Advertising expenditure in the U.S. is growing at a high rate in the U.S. and is expected to reach US $5.9 billion in 2014.
To jump-start mobile Business, Yahoo is buying Flurry, the mobile app analytics and advertising startup. Financial terms of the deal weren’t disclosed but it is believed the price could be anywhere between US $200 and US $300M.
The programmatic advertising platform company PubMatic has acquired the mobile ad server Mocean Mobile (formerly Mojiva), for an undisclosed amount. The new combined entity will operate under the PlubMatic name.
Webmoblink have entered the programmatic exchange fray, after launching its own real-time bidding (RTB) marketplace for both mobile and online ad campaigns on top of its existing ad-serving platform.
Sunday’s Superbowl is the most important annual event for Sports Marketers. When it comes to sports, (Hispanic) users are more mobile and social, very few watch the games next to a laptop but all of them have their mobile connected device at their side. But will marketers really start taking advantage of this? Real all the answers.
In a new report on the mobile ad market analyst Gartner expects global mobile advertising spending to reach $18 billion this year. By 2017 it’s projecting the market will have sized up to be worth $41.9 billion. The estimated global mobile ad spending for the 2013 was $13.1 billion.
Portada interviewed Alberto Pardo, CEO of AdsMovil, about the company’s status after its agreement with Millennial Media and the creation of Millennial Media Exchange (MMX), following Millenial Media’s partnership with AppNexus.
At the panel “Hispanic Mobile Market: The State of Art” at our 7th Annual Conference, Gabriel Sama, Managing Director of CNET en Espanol said “If you’re not drooling over mobile marketing, you’re not riding the subway in New York”. “Gadgets are ready, readers are ready. Are publishers and marketers ready?” Moderator Jorge Rincon, COO of Adsmovil, said that […]
Motorola has chosen Publicis´s Digitas to handle its global media buying and planning. The account was managed by Mindshare for last 8 years. The account was changed without a review. Razorfish continues with the digital global account. The account is estimated in UDS550 million.
“To drive retail sales, build the avocado category and sustain our strong brand momentum, Avocados from Mexico commits more funds to marketing support than any other avocado organization in the U.S.” according to a written statement to The Produce News from Eduardo Serena, marketing director of the Avocado Producers & Exporting Packers Association of Michoacàn, commonly known by its acronym APEAM.
After a morning of marketing, media and advertising insights, Portada’s 6th Annual Hispanic Advertising and Media Conference took a turn to showcase the power of data, and what data can do to help marketers reach their goals and make an effective sell of everything, from credit cards and hair-care products to automobiles and political messages.
The agenda of Portada's upcoming conferences on September 19th and 20th is filled with market intelligence to propel your business forward and with networking opportunities you won't find anywhere else.
Since ImpreMedia was acquired by a company owned by Argentinean media company La Nacion earlier this year, the organization has gone through some changes. Portada caught up with Ivan Adaime, new VP Digital ad ImpreMedia, to talk about new strategies at the Hispanic digital and print media company.
Big Data comes from various sources: CRM, transactional sources, online, social media, mobile and digital devices. Nowadays tools to process larger datasets help to facilitate Big Analysis.