Mobile Advertising Campaigns

Mobvious Expands to U.S. with Focus on Bicultural Hispanic Market

What: Mobvious, a European firm specializing in mobile marketing solutions, is entering the U.S. market. The firm’s main focus will be the bicultural Hispanic.With the support of HiMedia Group and Latam Digital Ventures, the European firm specializing in mobile marketing will be led by Isabel Rafferty. Why it matters: The mobile (video) marketing space is […]


Yahoo to Shut Down Taboola/Outbrain Competitor Yahoo Recommends

Yahoo has issued an statement where it claims that Yahoo Recommends, a monetization platform for publishers and part of its suite of publisher solutions, will be closed to new sign-ups.The moves comes at difficult times for Yahoo, as the company has been experiencing a sucession of slumps lately. Yahoo Recommends visitors will be directed to its other products.


Mobile: StartMeApp Becomes an External Seller to AppNexus

StartMeApp, a full-stack mobile RTB platform (SSP, Exchange and DSP), reached an agreement with AppNexus through which it becomes an external seller to AppNexus, a major global marketplace acting besides global players like Mopub, Smaato and Nexage. Through this arrangement mobile audiences and mobile inventory available on the StartMeApp mobile ad-exchange can now be purchased via AppNexus.


At #PORTADA13: Mobile Marketing, “The key to reach Hispanics”

At the panel “Hispanic Mobile Market: The State of Art” at our 7th Annual Conference,  Gabriel Sama, Managing Director of CNET en Espanol said “If you’re not drooling over mobile marketing, you’re not riding the subway in New York”. “Gadgets are ready, readers are ready. Are publishers and marketers ready?” Moderator Jorge Rincon, COO of Adsmovil, said that […]


Ad Campaigns: Avocados from Mexico Fall-Winter Blitz

“To drive retail sales, build the avocado category and sustain our strong brand momentum, Avocados from Mexico commits more funds to marketing support than any other avocado organization in the U.S.” according to a written statement to The Produce News from Eduardo Serena, marketing director of the Avocado Producers & Exporting Packers Association of Michoacàn, commonly known by its acronym APEAM.


From ‘Mad Men” to “Math Men’: @Portada’s Annual Conference

After a morning of marketing, media and advertising insights, Portada’s 6th Annual Hispanic Advertising and Media Conference took a turn to showcase the power of data, and what data can do to help marketers reach their goals and make an effective sell of everything, from credit cards and hair-care products to automobiles and political messages.


MORE FROM PORTADA


Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US.