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Mobile Advertising Campaigns

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StartMeApp, a full-stack mobile RTB platform (SSP, Exchange and DSP), reached an agreement with AppNexus through which it becomes an external seller to AppNexus, a major global marketplace acting besides global players like Mopub, Smaato and Nexage. Through this arrangement mobile audiences and mobile inventory available on the StartMeApp mobile ad-exchange can now be purchased via AppNexus.

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“To drive retail sales, build the avocado category and sustain our strong brand momentum, Avocados from Mexico commits more funds to marketing support than any other avocado organization in the U.S.” according to a written statement to The Produce News from Eduardo Serena, marketing director of the Avocado Producers & Exporting Packers Association of Michoacàn, commonly known by its acronym APEAM.

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