Mobile Ad Networks

Havas Launches Ad City: Global OOH & Geolocation Network

After nearly two years operating in France, Havas is launching a new global network focused on connecting brands and consumers across everyday life activities, through both Out of Home (OOH) and local cross media communications. With a clear concern for audiences at the heart of its activity, Adcity applies true consumer understanding to data activation, […]


Publicis jumps on the programmatic platform bandwagon, buys RUN

What: Publicis Groupe has acquired RUN, a mobile-focused real-time data management and multi-channel programmatic buying platform. Why it matters: Mobile ad spend is expected to increase from US$8.5 billion in 2013 to US$31 billion in 2017. Media planning and buying conglomerates have been busy either acquiring programmatic specialized companies (see WPP purchase of  Xaxis and its recent investment in AppNexus) or […]


Opera Mediaworks buys Hunt Mobile, expands into the Latin world

What: Opera Mediaworks is acquiring Latin mobile ad platform Hunt Mobile Ads. Why it matters: A major mobile advertising network and platform is expanding into the U.S. Hispanic market and Latin America as it sees these markets as high growth markets.The transaction also reflects increasing consolidation in the (Latin) mobile advertising sector. Among other transactions last […]


StartMeApp Mobile Ad Network Acquires Digital Advertising Trading Desk AdNubo

What? StartMeApp announced its acquisition of digital advertising trading desk startup AdNubo. Why it matters: With AdNubo, StartMeApp is betting on programmatic buying and desktop RTB trading in mobile advertising. AdNubo will function as a branded platform as part of StartMeApp, operating under the direction of StartMeApp Network Manager Tomas Mur, who was previously the Platform Team […]


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Consumer Insights Roundup: Consumer Behavior Changes After Banking Technical Issues, Online Audiences Tired of Influencer Marketing…

Consumer Insights Roundup: Consumer Behavior Changes After Banking Technical Issues, Online Audiences Tired of Influencer Marketing…

A summary of the most relevant consumer insight research in the US, US Hispanic and Latin American markets.


Mar-Tech Roundup: SACI Falabella to Purchase E-retailer Linio for US $138M, Investors Like FLUVIP…

Mar-Tech Roundup: SACI Falabella to Purchase E-retailer Linio for US $138M, Investors Like FLUVIP…

We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.


Block Chain Poised to Revolutionize Brands’ Connections with Customers

Block Chain Poised to Revolutionize Brands’ Connections with Customers

Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called "smart contracts". Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”

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