Mobile Ad Networks

Mobvious Expands to U.S. with Focus on Bicultural Hispanic Market

What: Mobvious, a European firm specializing in mobile marketing solutions, is entering the U.S. market. The firm’s main focus will be the bicultural Hispanic.With the support of HiMedia Group and Latam Digital Ventures, the European firm specializing in mobile marketing will be led by Isabel Rafferty. Why it matters: The mobile (video) marketing space is […]


Havas Launches Ad City: Global OOH & Geolocation Network

After nearly two years operating in France, Havas is launching a new global network focused on connecting brands and consumers across everyday life activities, through both Out of Home (OOH) and local cross media communications. With a clear concern for audiences at the heart of its activity, Adcity applies true consumer understanding to data activation, […]


Facebook Q4 Revenues: Beats US $3.77 bn Forecast, shows Mobile Strength

What: Facebook announced Q4 Earnings of US $3.85 billion, a 49% YoY increase beating forecasts for US$3.77 billion. Net income was of US$701 million and Revenue for the full year 2014 was US$12.47 billion, an increase of 58% YoY. Why it matters: US$3.59 billion came from advertising, driven by a 99% increase in mobile ad revenue. Mobile nearly accounted for 69% […]


Publicis jumps on the programmatic platform bandwagon, buys RUN

What: Publicis Groupe has acquired RUN, a mobile-focused real-time data management and multi-channel programmatic buying platform. Why it matters: Mobile ad spend is expected to increase from US$8.5 billion in 2013 to US$31 billion in 2017. Media planning and buying conglomerates have been busy either acquiring programmatic specialized companies (see WPP purchase of  Xaxis and its recent investment in AppNexus) or […]


AppNexus announces strategic partnership with Shazam

AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, is growing stronger in mobile.The company has announced a new partnership with mobile leader Shazam and the evolution of its seminal partnership with Millennial Media during its second European Summit.


Opera Mediaworks buys Hunt Mobile, expands into the Latin world

What: Opera Mediaworks is acquiring Latin mobile ad platform Hunt Mobile Ads. Why it matters: A major mobile advertising network and platform is expanding into the U.S. Hispanic market and Latin America as it sees these markets as high growth markets.The transaction also reflects increasing consolidation in the (Latin) mobile advertising sector. Among other transactions last […]


StartMeApp Mobile Ad Network Acquires Digital Advertising Trading Desk AdNubo

What? StartMeApp announced its acquisition of digital advertising trading desk startup AdNubo. Why it matters: With AdNubo, StartMeApp is betting on programmatic buying and desktop RTB trading in mobile advertising. AdNubo will function as a branded platform as part of StartMeApp, operating under the direction of StartMeApp Network Manager Tomas Mur, who was previously the Platform Team […]


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Meredith Corporation Buys Time Inc. for US$2.8 billion

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Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.