Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.
Mobile Ad Networks
What: Mobvious, a European firm specializing in mobile marketing solutions, is entering the U.S. market. The firm’s main focus will be the bicultural Hispanic.With the support of HiMedia Group and Latam Digital Ventures, the European firm specializing in mobile marketing will be led by Isabel Rafferty. Why it matters: The mobile (video) marketing space is […]
After nearly two years operating in France, Havas is launching a new global network focused on connecting brands and consumers across everyday life activities, through both Out of Home (OOH) and local cross media communications. With a clear concern for audiences at the heart of its activity, Adcity applies true consumer understanding to data activation, […]
Mobile analytics firm AppsFlyer is expanding in LatAm with the opening of a new office in Buenos Aires, Argentina. Latin America is one of the growing sectors of the gaming industry, and it will hit US$4.1 billion this year.
StartMeApp, the mobile Real-Time Bidding Exchange has shut down. The company had offices in Brazil, Argentina, Colombia, Mexico, USA, England, and Singapore.
What: Facebook announced Q4 Earnings of US $3.85 billion, a 49% YoY increase beating forecasts for US$3.77 billion. Net income was of US$701 million and Revenue for the full year 2014 was US$12.47 billion, an increase of 58% YoY. Why it matters: US$3.59 billion came from advertising, driven by a 99% increase in mobile ad revenue. Mobile nearly accounted for 69% […]
What: Publicis Groupe has acquired RUN, a mobile-focused real-time data management and multi-channel programmatic buying platform. Why it matters: Mobile ad spend is expected to increase from US$8.5 billion in 2013 to US$31 billion in 2017. Media planning and buying conglomerates have been busy either acquiring programmatic specialized companies (see WPP purchase of Xaxis and its recent investment in AppNexus) or […]
Targeted Victory, an audience-driven technology company that specializes in programmatic media buying,has partnered with Hispanic digital platform Pulpo Media.
Sizmek Inc. , a leading open ad management platform company servicing over 5,000 agencies and with representatives in 48 countries, has announced the acquisition of Aerify Media, a company that specializes in mobile tracking and retargeting, for US $6.25 million in cash.
Zillow has acquired Trulia for US $3.5 billion in stock. The deal, which is expected to close in 2015, could trigger similar consolidations within the online real estate industry.
To jump-start mobile Business, Yahoo is buying Flurry, the mobile app analytics and advertising startup. Financial terms of the deal weren’t disclosed but it is believed the price could be anywhere between US $200 and US $300M.
AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, is growing stronger in mobile.The company has announced a new partnership with mobile leader Shazam and the evolution of its seminal partnership with Millennial Media during its second European Summit.
Univision and T-Mobile have joined forces to launch Univision Mobile, a wireless service targeting the Hispanic market with specific plans and Univision content. Although Financial terms weren’t disclosed, it is known the service launches May 19.
Opera Mediaworks, the mobile ad platform, has announced an expanded reach across the U.S. Hispanic population through the integration of Hunt Mobile Ads, a mobile ad network in Latin America. Opera Mediaworks had already announced its integration of Hunt Mobile Ads in early January.
Turn announced the company has raised US $80 million in Series E funding, reaching a total investment of more than US $135 million.
What: Opera Mediaworks is acquiring Latin mobile ad platform Hunt Mobile Ads. Why it matters: A major mobile advertising network and platform is expanding into the U.S. Hispanic market and Latin America as it sees these markets as high growth markets.The transaction also reflects increasing consolidation in the (Latin) mobile advertising sector. Among other transactions last […]
As 76% of twitter users were accessing the service on mobile devices in the third quarter, twitter is bringing a new ad format that promotes advertiser accounts on the service to users’ mobile tweet streams.
Facebook is putting the feed in motion for the first time with the auto-play videos.
What? StartMeApp announced its acquisition of digital advertising trading desk startup AdNubo. Why it matters: With AdNubo, StartMeApp is betting on programmatic buying and desktop RTB trading in mobile advertising. AdNubo will function as a branded platform as part of StartMeApp, operating under the direction of StartMeApp Network Manager Tomas Mur, who was previously the Platform Team […]
Portada interviewed Alberto Pardo, CEO of AdsMovil, about the company’s status after its agreement with Millennial Media and the creation of Millennial Media Exchange (MMX), following Millenial Media’s partnership with AppNexus.