On-demand music subscription service Spotify officially launched operations in Mexico on Tuesday with advertising support from Coca-Cola, which locked an exclusive 15-day deal to run
Bloomberg Media Group and Mexican media group El Financiero announced a long-term agreement to launch a new multi-platform Spanish-language business news service. The companies will
[ctalatinb] Consumers are now spending more time with online media than they are with traditional forms of media. Globally digital including social media and mobile
Cinemark Holdings, Inc., one of the largest motion picture exhibitors in the world, today announced that they have entered into a stock purchase agreement pursuant
DigilantTM announced that it is serving ads through the Facebook Exchange (FBX) Real-time Bidding System. Digilant’s real-time bidding capability enables advertisers to discover who their
BBVA – Global ::: SHOP2GO – Mexico ::: Samsung Electronics – Latin America SHOP2GO – Mexico DRAFTFCB Chicago has opened a new branch office in
IPG Mediabrands, Interpublic Groups’s media agency ua expanding Magna Global’s presence in Latin America. MagnaGlobal is the strategic global media unit of IPG responsible for forecasts, insights and negotiation strategy
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Aldo Rees – Pfizer -, M. Luisa
Sylvain Chevalier, former CEO of Media Planning Group (MPG) in México, is the new CEO of Havas Media Group Mexico. Havas Media Group will include
WPP is acquiring a 20% stake in Globant S.A., a Buenos Aires, Argentina, headquartered technology services provider focused on delivering innovative software solutions. WPP bought
Young & Rubicam is uniting its shopper marketing capabilities in Latin America under the banner of Labstore, the name of a like unit in Madrid, the
Exponential, the global provider of advertising intelligence and digital media solutions, has announced the opening of a new Latin American office in Mexico – its
Aurora Sanabria {JWT Mexico} , Fernando Famania {AMAPRO}, Mariela Arce {Microsoft}, Pedro Cruz {Giovanni – Draft fcb}
Playboy Publishing Mexico is the trade name of Marcas de Entretenimiento SA, which includes the following four titles: Playboy, OPEN, El Gourmet, and FWD.