A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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Payless ShoeSource / Marca – Latin America ::: Xaxis – Global ::: Salmon / WPP- Global ::: Garuda Indonesia – Global ::: SapientNitro – Brazil ::: JWT – Mexico
- Payless Shoe Source – Latin America
Payless Shoe Source assigned AOR responsibilities to Miami based MARCA for the Hispanic & Latin American markets, Adweek reports. Media planning and buying were not part of the review and those responsibilities remain at Publicis Groupe’s Optimedia.
- Xaxis – Global
Xaxis, WPP’s audience buying company, has launched a product for targeting global audiences in the digital radio market. Xaxis Radio enables advertisers to buy online and mobile radio inventory via its real-time bidding technology. The service is fully integrated into Xaxis’ Data Management Platform (DMP). It will also allow advertisers to precisely measure attribution for their radio ads in order for marketers to identify which ads and audiences deliver the best performance, according to Magna Global.
- WPP / Salmon – Global
WPP has acquired Okam Limited, holding company of multination e-commerce digital agency Salmon. Salmon provides digital consulting, design, delivery and support services to a variety of retail, wholesale and manufacturing brands including Akzo Nobel, Argos, Game, Halfords, Kiddicare, Morrisons, Selfridges and Premier Farnell.
- Garuda Indonesia / Spark – Global
Indonesian flag carrier Garuda Indonesia has appointed SMG’s media communications agency Spark Communications to handle its global media planning and buying duties across Garuda Indonesia’s international markets.
- JWT – México
- SapientNitro / iThink – Brazil
- Puerto Vallarta
VRTC was selected as the agency of record for Puerto Vallarta in the United States. Puerto Vallarta is a Mexican resort town located on the pacific Coast in the state of Jalisco. VRTC is a Houston, TX, headquartered agency which also has offices in Los Angeles, CA, and Mexico City.
NOTE: Portada currently offers a 25% Discount to acquire the Interactive Database of Corporate Marketers targeting Latin Americans. Register here and use the following Discount Coupon NEW-YEAR-25 link. (expires on January 31!)
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