Sales Leads LatAm: SapientNitro, Payless ShoeSource, Xaxis, JWT…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

NOTE: Portada has currently a 25% Discount Offer to acquire the Interactive Database of Corporate Marketers targeting Latin Americans. Register here and use the following Discount Coupon NEW-YEAR-25 link. (expires on January 31!)

Payless ShoeSource / Marca – Latin America :::  Xaxis – Global ::: Salmon / WPP- Global ::: Garuda Indonesia – Global ::: SapientNitro – Brazil ::: JWT – Mexico

  • Payless Shoe Source – Latin America

Payless Shoe Source assigned AOR responsibilities to Miami based MARCA for the Hispanic & Latin American markets, Adweek reports. Media planning and buying were not part of the review and those responsibilities remain at Publicis Groupe’s Optimedia.



  •  Xaxis – Global

Xaxis, WPP’s audience buying company, has launched a product for targeting global audiences in the digital radio market. Xaxis Radio enables advertisers to buy online and mobile radio inventory via its real-time bidding technology. The service is fully integrated into Xaxis’ Data Management Platform (DMP). It will also allow advertisers to precisely measure attribution for their radio ads in order for marketers to identify which ads and audiences deliver the best performance, according to Magna Global.



  • WPP / Salmon – Global

WPP has acquired Okam Limited, holding company of multination e-commerce digital agency Salmon. Salmon provides digital consulting, design, delivery and support services to a variety of retail, wholesale and manufacturing brands including Akzo Nobel, Argos, Game, Halfords, Kiddicare, Morrisons, Selfridges and Premier Farnell.



  • Garuda Indonesia / Spark – Global

Indonesian flag carrier Garuda Indonesia has appointed SMG’s media communications agency Spark Communications to handle its global media planning and buying duties across Garuda Indonesia’s international markets.



  • JWT – México

JWT Mexico announced a new Shopper Marketing division called JWT Action. The new division will be in charge of providing information, research and analysis about costumers.




  • SapientNitro / iThink – Brazil

SapientNitro has acquired 81% of Brazilean digital agency iThink. Among iThink clients we can find: Castrol, Johnson & Johnson, Kraft, Google and Samsung.

  • Puerto Vallarta

Puerto VallartaVRTC  was selected as the agency of record for Puerto Vallarta in the United States. Puerto Vallarta is a Mexican resort town located on the pacific Coast in the state of Jalisco. VRTC  is a Houston, TX, headquartered agency which also has offices in Los Angeles, CA, and Mexico City.





NOTE: Portada currently offers a 25% Discount to acquire the Interactive Database of Corporate Marketers targeting Latin Americans. Register here and use the following Discount Coupon NEW-YEAR-25 link. (expires on January 31!)

For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Latin Americans of more than 1,500 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.