Exponential, the global provider of advertising intelligence and digital media solutions, has announced the opening of a new Latin American office in Mexico – its third since launching in the region in early 2012. Led by Federico Carrera, managing director of Latin America, Exponential, the Mexico City office will offer solutions from the company’s global display advertising division Tribal Fusion and Firefly Video, its video engagement advertising solution.
Operating in 26 countries worldwide, Exponential plans to expand its product suite in Latin America to include audience insights, audience targeting and high-impact engagement products. “Mirroring international trends, online advertising and marketing in Latin America continues to grow through numerous digital devices, bringing a need for more engaging, interactive solutions,” said Carrera. “Our success in this region shortly after opening demonstrates an immediate need and suggests significant opportunities for growth.”
Digital ad spending in Mexico will surpass the $1 billion mark for the first time in 2015, eMarketer reports, with spend expected to grow at rates higher than 30% through 2014. Dilip DaSilva, founder and CEO of Exponential, said: “Brands everywhere are demanding a diverse digital advertising product suite that cuts through the clutter and differentiates them from the competition, and the Latin American market is maturing rapidly in the same direction. Our leading technology products help Latin American advertisers reach their ever expanding audiences by delivering the high-impact, high-engagement campaigns they need across display, video and mobile media.”
The company’s audience engagement divisions include display advertising provider Tribal Fusion, video engagement platform Firefly Video, in-stream video advertising specialist AdoTube, and mobile engagement advertising provider Appsnack. Exponential is headquartered in Emeryville, California and offers its solutions to brand advertisers in 26 countries.