Telefónica looking to merge with Mexican operator Iusacell
Telefónica is yearning to merge with Mexican operator Iusacell to fight América Móvil Mexico’s dominance .
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Telefónica is yearning to merge with Mexican operator Iusacell to fight América Móvil Mexico’s dominance .
Portada interviewed Nicolas Guzman, CEO of McCann Erickson Mexico and new President of AMAP. Guzman shared his thoughts on the impact the 2014 Brazil World Cup will have, what audiences to target, and the best strategies for achieving a good media mix.
Millward Brown, a leading research agency specialized in effective advertising, strategic communications, media and research of the brand equity, has disclosed 12 key digital and media trends that will shape 2014, when the main challenge for marketing professionals will be to understand better the consumers’ behavior regarding the use of multiple devices in order to adjust their advertising investment.
[ctalatamb] What: Virgin Mobile will provide its MVNO (Mobile Virtual Network Operator) service in Mexico and Brazil. Why it matters: The new operations will follow
What: Cisneros Interactive’s RedMas will exclusively sell advertising into Demand Media’s eHow en español in 17 Latin American countries. Both companies will also work together
FremantleMedia International has achieved significant sales across Latin America driven primarily by rapidly expanding US pay TV operators and Latin America’s appetite for high-profile TV formats.
Telefónica strengthens its position in Latin America by providing data and voice coverage for NII Holdings’ Nextel in the region’s two biggest markets, Mexico and Brazil. The service will be provided through Telefónica’s 3G mobile network.
Mobile advertising platform Opera Mediaworks, part of Norway’s Opera Software, is acquiring Hunt Mobile Ads, a Buenos Aires Argentina headquartered mobile advertising company with presence in Latin America (Mexico City, San Jose, Costa Rica; Bogota, Colombia; and Sao Paulo, Brazil)and in the U.S. Hispanic market (Miami). The amount of the transaction has not been disclosed.
¡Hola! magazine has arrived in Central America through a licensing agreement with Grupo Cerca. As of November, the monthly magazine is now publishing a local edition in Costa Rica, Nicaragua, Panama, El Salvador, Honduras, and Guatemala. Portada talked with Marcelo Burman, President and CEO of Grupo Cerca, about the launches and details of its agreement with local partners in each of the six Central American countries, and how ¡Hola! plans to market advertising in the magazine.
What? The international value-added distributor of specialty technology products ScanSource has named Yvette McKenzie President of ScanSource Latin America and Mexico. Why it matters? The company aims to grow
What? FremantleMedia has named Daniela Busoli as President for Brazil and Adrián Santucho as President for Mexico, US Hispanic Market and Latin American operations. Why
Sports marketers and agents are very busy after the World Cup Draw in Costa do Sauipe (Brazil, Bahia). Now is the time to arrange and market pre-World Cup friendly matches. Portada talked to Mevy Pierre Azaria, CEO of MCI Sport, a soccer match agent. How much does Brazil get paid for a friendly match appearance, how much do Mexico, the U.S. or Honduras get paid? Find out here.
Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active during November. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from KFC.com.mx, Sabritas and Lions Gate.
Latin3 has appointed Diego Muñoz as the new Country Manager for its Mexico offices. Diego Muñoz will be responsible for business strategies for the Latin3 Mexican
“The rise of Mexico”. This was the rosy front cover of a The Economist magazine edition a year ago. While Mexico enjoys macroeconomic stability, Enrique
Pedro Huerta’s, presentation was one of the highlights of yesterday’s Foro Portada Mexico, which gathered more than 120 leading marketing, agency and media executives at Mexico City’s Hotel Presidente Intercontinental. Huerta leads Amazon Kindle’s expansion into Latin America, and his keynote speech “on the future of digital content in Latin America” was widely expected as the audience wanted to get insights on Amazon’s recent experience in launching the Kindle and Kindle store in Mexico and Brazil.
We are very excited about our Third Annual Foro Mexico the Publicidad y Medios (#PortadaMwexico13) this Thursday in Mexico City’s Hotel Presidente Intercontinental. We have
CallidusCloud opens a new office in Mexico City’s centric business area.
Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active in the second fortnight of September. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from SafetyPay, EA Sports and Vokswagen.
Portada interviewed Alejandro Campos Carlés, Co-Director and Founder of StartMeApp, an independent mobile advertising network with offices in Brazil, Argentina, Colombia, Mexico, USA, England, and Singapore. “It’s not just about media buying, clicks or impressions, but about transformation: transforming impressions/clicks into the response that advertisers are seeking from the audience,” says the company founder.