Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active during November. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from KFC.com.mx, Sabritas and Lions Gate.
Advertiser: Yum! Brands, inc.
Campaign: “Cenas para Recordar”
Description: Submit story of a “Cena para Recordar” to win one of 500 KFC dinners
Sites: EsMas.com (Mexico), Prodigy.MSN.com, TelevisaDeportes.com (Mexico), Terra.com.mx
Servers: msn.com (Microsoft Advertising), GoogleSyndication.com (GoogleAdSense)
Advertiser: Lions Gate Entertainment Corp.
Campaign: “Los Juegos Del Hambre: En Llamas” Movie
Description: Spanish-language version of “Hunger Games: Catching Fire”
Sites: Chilango.com, Yahoo! Mexico
Servers: ads.yldmgrimg.net (Yahoo.com), GoogleSyndication.com (GoogleAdSense)
Advertiser: PepsiCo, Inc.
Campaign: “KKWates” (Kkwates.com.mx)
Description: “KKWates” snack Sabritas
Sites: EnFemenino.com, RincondelVago.com (Mexico), Starmedia Mexico
Servers: mdn.net (Google DoubleClick)